Graphic Designer & Online Marketing Coordinator - Shoreline Happy Paws

We are a family-owned business in Connecticut, operating two distinct ventures—a massage therapy business and a dog walking service. Our commitment lies in delivering top-notch services to our clients while maintaining a strong online presence to reach and engage with our community effectively.

Joining our team isn't just about filling a role; it's about becoming a vital part of two thriving businesses with a shared passion for exceptional service and community engagement.

As the Graphic Designer & Online Marketing Coordinator, you'll have the creative freedom to shape our online presence, drive engagement, and contribute to the growth of both our massage therapy and dog walking ventures. This role offers the perfect blend of creativity, strategy, and innovation, allowing you to showcase your talents while making a tangible impact on our brands' success. If you're ready to unleash your creativity, collaborate with a dynamic team, and play a pivotal role in our journey, we can't wait to hear from you!

Ideal Candidate Traits:

• Creativity: A knack for designing visually appealing graphics and crafting engaging content that aligns with our brand identity.
• Attention to Detail: Meticulous in editing copy and graphics to maintain high standards across all marketing channels.
• Adaptability: Able to pivot strategies based on evolving social media trends and business needs.
• Organization: Capable of managing multiple projects simultaneously and meeting deadlines effectively.
• Communication Skills: Collaborative mindset with the ability to effectively communicate ideas and feedback with the owner.
• Tech Savvy: Proficient in using various design tools like Canva, social media platforms, and email marketing software.
• Analytical Thinking: Comfortable interpreting marketing data and using insights to optimize strategies for better results.
• Passion: A genuine interest in both the pet care and wellness industries, with a desire to contribute to their growth and success.

One Time/Project Based Tasks:

• Edit and refine the copywriting for both the dog walking and massage therapy websites, including service descriptions and CRM content. Dog Biz is on Wordpress/Divi and Massage Biz is on Wix.
• Create a comprehensive welcome newsletter sequence, create customer segments. Once customer database is clean, integrate with the EPS system (Flodesk)

Ongoing Tasks for Both Businesses

• Curate, schedule, and post content on Instagram, Facebook, and potentially TikTok (pending regulatory decisions), focusing on maintaining brand consistency and engagement.
• Utilize Canva templates to design and edit graphics for social media posts, ensuring content remains versatile and easily repurposable.
• Develop engaging captions and emojis for posts and publish them through Meta Business Center.
• Stay updated on social media trends and create relevant Reels in collaboration with the owner through CapCut or templates on Instagram.
• Collaborate with the owner to produce one marketing deliverable per quarter and integrate it into the websites for customer downloads.

Ongoing Tasks For Dog Biz specifically:

• Select and edit photos and videos from clients for daily stories on social media platforms, aiming for 5-8 stories daily.
• Regularly monitor the Slack channel for new content and maintain an organized library for future marketing posts.
• Design visually appealing newsletters and emails, with a focus on value-driven content (our blogs) and strategic booking nudges. We will ideally have 6 "newsletters" a month going out. 4 will ideally convey lots of value/informative/educational/updates and the other 2 will be "nudges" to book or general reminders. "Spring Break coming, book now to guarantee space" type of thing. We follow Liz Wilcox's email marketing principles.
• Craft compelling copy for 23 Google Ads campaigns tailored to the 23 geo-specific locations (23 different towns Dog Biz serves). Review results daily/weekly and adjust ad parameters for better ROI.
• Review monthly marketing reports with the owner to identify areas of improvement and strategize accordingly for future campaigns.

Ongoing Tasks For Massage Biz specifically:

• Plan, edit, and publish two massage therapy-related blogs per month, adhering to a set schedule for consistent content delivery.

If you're ready to bring your skills and passion to a team dedicated to excellence, we want to hear from you!

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