Graphic Design & Digital Media Specialist at Merchants Insurance Group

Graphic Design & Digital Media Specialist

Hybrid Work Schedule

 Buffalo, NY

Merchants Insurance Group, a Northeast leader in Property and Casualty Insurance, has an exciting and rewarding career opportunity for a Graphic Design & Digital Media Specialist to join our collaborative and dynamic Corporate Marketing team in our Corporate Headquarters located in Buffalo, NY. 

The Graphic Design & Digital Media Specialist is the Marketing Department’s key person for digital creative such as flyers, advertisements, email design, web elements, social media images, and more. The Graphic Design & Digital Media Specialist is also responsible for the Company’s public website and portion of the secure website housing relevant content inventory, CRM maintenance, email design and campaign/workflow creation, analytics tracking and analytics-based insights for optimization. Additionally, this position acts as the Company’s branding expert: maintaining and updating brand guidelines, providing branding recommendations and assets to colleagues and agent partners, creating and rolling out new brand assets, and developing creative templates to support cross-functional brand consistency.

Merchants Insurance Group is proud to be named one of Buffalo Business First’s Best Places to Work in Western New York for a 2^nd consecutive year and to be named both a “Fast Track” company and Top Private Company for the 5^th year in a row by Buffalo’s Business First.    Merchants has also been named as one of Ward's top 50 performing insurance companies in the United States for the 3^rd year in a row.  Ward's is the provider of benchmarking and best practices for the insurance industry.  They analyze staff levels, compensation, business practices and expenses for all areas of company operations.

Merchants offers its colleagues a Hybrid work schedule. The Hybrid work schedule requires 8 full days per month in the office, with the option to work the remaining days at home or in the office. This exciting Hybrid Work benefit offers colleagues a flexible work schedule with the ability to remain connected with their Merchants team and colleagues.

Essential Duties and Responsibilities include, but are not limited to:

• Responsible for designing digital creative to support our corporate and regional offices. Types of creative include but are not limited to flyers, advertisements, email design, web elements, social media images, and more.
• Responsible for managing the marketing components of our CRM (HubSpot) including but not limited to email design, workflow architecture, website integration for creation and management, tracking and reporting.
• Responsible for Website administration which includes handling graphic updates on the public facing website, working with our web admin vendor as necessary. Understand and recommend UX/UI best practices and trends. Maintain the secure portal website’s marketing inventory space (Merchants On-Demand/MOD).
• Responsible for reporting on analytics related to marketing collateral inventory usage, relevant website and secure portal metrics, and email KPIs on a quarterly basis. Provide both quantitative and qualitative insights, and recommendations based on those insights.
• Act as the Company’s branding expert: maintaining and updating brand guidelines, providing branding recommendations and assets to colleagues and agent partners, creating and rolling out new brand assets, and developing creative templates to support cross-functional brand consistency.

Qualifications & Skills:

• Qualified candidates will have a 4 year degree in graphic design, digital marketing or related field.
• Minimum of 2 years in a relevant digital marketing role that required advanced graphic design.
• Expert level of knowledge with email marketing and website administration background.
• Strong working knowledge in Publisher, Word, PowerPoint and Excel.
• Proven understanding of marketing analytics and KPI-driven insights.
• Ability to prioritize workflow and work on several different projects at one time.
• Strong communication and organizational skills required.

Merchants Insurance Group Pay information:

Merchants Insurance Group offers a competitive pay scale.  The actual compensation will be determined based upon experience and other factors permitted by law.  The pay range for this position is $56,532 – $75,357.

Merchants Insurance Group Benefits:

• Welcoming and positive work environment.
• Hybrid work schedule.
• Flexible work arrangements, including flex scheduling and summer hours.
• Competitive pay scale.

• Generous paid time off package.
• Full Benefits: Health, Dental, Vision, Life Insurance, Short Term Disability, 401(k) employer match amount is 100% up to 6% of your annual contributions. You are immediately 100% vested in the employer match dollars.

• Outstanding company bonus program.
• Tuition Reimbursement.

And many more exciting company benefits!! EOE