Global Professional Marketing Director - Align

Join a team that is changing millions of lives. 

Transforming smiles, changing lives. 

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible. 

Ready to join us?

About this opportunity 

The Global Professional Marketing Director will be responsible for supporting and coordinating Align’s global professional marketing strategy, working closely to support the VP Global Product Management and Professional Marketing. This will include coordinating global marketing objectives and channel strategies leading customer profiling and segmentation, defining customer adoption and retention strategies, developing channel messaging strategies and implementation, and increasing trust and relevancy through marketing initiatives and campaigns. They will also be responsible for establishing and implementing professional marketing fundamentals across the organization, including adoption of marketing technologies, building discipline in data analytics, and capability building within the function. This person will need to work collaboratively with cross-functional leaders, including those in regional and local marketing, clinical education, product management, finance and R&D to ensure that programs and initiatives drive customer adoption and product utilization.

The ideal candidate needs to demonstrate excellent strategic thinking, strong technical mastery, expertise in orchestrating product and digital journeys for customers, and ability to work closely with global product and regional commercial teams.  This role will report to the VP Global Product and Professional marketing and partner closely with key commercial leaders across functions and geographies.

In this role, you will… 

• Engage with product managers and commercial leaders to set the professional channel strategy
• Support the definition customer profiling and segmentation approach and coordinate best-practice sharing and implementation through the regional teams
• Working with the VP Global Product Management and Professional Marketing, develop clear, consistent and compelling channel messaging that sits within an overall Align professional marketing schedule
• Assess customer acquisition and retention strategies, making recommendations and supporting implementation to increase adoption and utilization
• Leverage data and insights to explore opportunities to improve professional marketing deliverables and tactics
• Be the primary person responsible to coordinate efforts to establish degree of in-source/out-source on product marketing assets and coordinate with agencies where applicable as the primary point of contact
• Establish sound working relationships between global professional, regional and consumer marketing to ensure a coherent and consistent approach to brand
• Lead the development of commercial roadmap planning and act as key point of contact to establish clear commercial deliverables to support company and regional product and commercial objectives
• Work with regional leaders to establish and lead best-practice and coordination/consistency of key commercial programs including new doctor onboarding and segment-specific growth programs
• Develop and implement competency/capability building within the professional marketing team and associated development roadmap
• Define and implement a range of professional marketing fundamentals including adoption of key technologies, discipline in the use of data and analytics, and professional marketing capability building

In this role, you’ll need … 

• Proven track record with more than 10 years in a progressive product and professional marketing career.
• Strong understanding of Align product and marketing capabilities and systems preferred
• Proven track record of developing strong cross-functional relationships with key leaders in global cross-functional and regional functions
• Strategic, data-based and analytical thinking
• Excellent overall product marketing and digital mastery
• Solid project management, business acumen and organizational skills.
• Strong influencing, collaborative and communication skills,
• Self-motivated and enthusiastic.
• Highly accountable and results oriented
• Agile and able to change course quickly

Required Education & Experience...

• BA degree essential, Masters or other post-grad preferable
• Equivalent experience within med-tech commercial, product or marketing roles essential
• Demonstrating an aptitude for professional (downstream/commercial) marketing

Sound like a good fit?    

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.     

About Align   

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.    

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.    

We respect your privacy. Please review our Applicant Privacy Policies for additional information.   

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.

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