Global Market Development Manager - ThermoFisher Scientific
Waltham, MA
About the Job
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
We are looking for an innovative Global Market Development Manager to help create and implement marketing programs for a robust portfolio of single-use products.
You will work with a broad team to develop global go-to-market strategies and integrated multi-channel marketing plans to then complete tactical projects to achieve key performance indicators, revenue targets and other annual operating plan objectives.
This individual should have a strong background in B2B marketing, with shown ability to optimize marketing efforts by channel and funnel stage.
A day in the Life
+ Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
+ Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales teams
+ Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
+ Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
+ Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
+ Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
+ Coordinate with global functions to ensure consistency with brand profiles and company standards.
+ Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
+ Work closely with regional marketing development managers to build and implement marketing programs within their regions.
Keys to Success
Education
+ Bachelor’s degree in Life Sciences, Marketing or related field
Experience
+ 5+ years of marketing experience (biopharma/ biotech segment is a plus)
+ Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
+ Experience developing messaging for sales and customer facing materials
Knowledge, Skills and Abilities
+ Ability to work in a matrixed organization.
+ Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
+ Outstanding communication skills as well as analytical, project management and planning skills necessary
+ Strong business sense and customer focus
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
We are looking for an innovative Global Market Development Manager to help create and implement marketing programs for a robust portfolio of single-use products.
You will work with a broad team to develop global go-to-market strategies and integrated multi-channel marketing plans to then complete tactical projects to achieve key performance indicators, revenue targets and other annual operating plan objectives.
This individual should have a strong background in B2B marketing, with shown ability to optimize marketing efforts by channel and funnel stage.
A day in the Life
+ Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
+ Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales teams
+ Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
+ Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
+ Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
+ Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
+ Coordinate with global functions to ensure consistency with brand profiles and company standards.
+ Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
+ Work closely with regional marketing development managers to build and implement marketing programs within their regions.
Keys to Success
Education
+ Bachelor’s degree in Life Sciences, Marketing or related field
Experience
+ 5+ years of marketing experience (biopharma/ biotech segment is a plus)
+ Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
+ Experience developing messaging for sales and customer facing materials
Knowledge, Skills and Abilities
+ Ability to work in a matrixed organization.
+ Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
+ Outstanding communication skills as well as analytical, project management and planning skills necessary
+ Strong business sense and customer focus
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Source : ThermoFisher Scientific