General Manager, New Product Initiative - Covera Health

About the role

We are seeking a strategic, entrepreneurial leader to launch a new, high-impact product offering that will expand our footprint in the healthcare and radiology space. Reporting directly to the CEO, you will take an idea from concept to market reality, shaping the business model, defining our go-to-market approach, navigating legal and operational structures, and forging connections with key stakeholders—primarily leading healthcare providers—to drive adoption.

In this early phase, you’ll be a hands-on operator, working across multiple functions without the support of a dedicated team. You’ll partner with our leadership, including the General Manager of Market Development and Radiology Strategy, to refine strategic direction and ensure alignment. Success in this role will be measured by the speed and depth of provider uptake, and you’ll have the opportunity to set these targets in collaboration with the executive team as you finalize the business plan.

This is a rare opportunity to shape the trajectory of an innovative healthcare company from its earliest stages. You’ll have direct access to the CEO, the freedom to set strategic direction, and the chance to bring a new vision to life. If you thrive in environments where you can roll up your sleeves, navigate uncharted territory, and create something truly impactful, we’d love to meet you.

In this role, you will be expected to:

• Develop and refine the product’s market entry strategy, including positioning, pricing, and value proposition.
• Establish the operational and legal framework required to support rapid growth and ensure compliance.
• Engage cross-functional teams—from product, engineering, and data science to sales and marketing—to deliver a seamless launch.
• In partnership with the General Manager of Market Development and Radiology Strategy, build relationships with healthcare providers, radiology departments, and related stakeholders to drive initial adoption and long-term partnerships.
• Collaborate closely with the CEO and executive team to set meaningful KPIs and metrics, ensuring accountability and data-driven decision-making.

Your profile:

• Proven track record of building new offerings from the ground up, ideally in a lean, fast-paced environment where adaptability and resourcefulness are critical.
• Experience at a top-tier consulting firm (e.g., McKinsey, BCG) and/or notable success in a high-growth, entrepreneurial setting.
• Familiarity with healthcare ecosystems—particularly radiology, population health, and associated technologies—is highly valued.
• Comfort working in a rapidly evolving space, making informed decisions with limited precedent, and iterating quickly based on market feedback.
• Strong analytical, communication, and stakeholder management skills, with the ability to influence at all organizational levels.

Special Considerations:

While we are a remote-first company, we do have a NYC office. Many of our local employees come into the office mid-week for collaboration and connection, and we have a strong preference for this hire to be local to be able to collaborate in-person with the CEO and the General Manager of Market Development and Radiology Strategy who are based in NYC.

Travel will be required for this role, the amount is to be determined but likely between 25-30%.

Benefits

You will be a full-time employee with a competitive salary, stock options, and great benefits. These benefits include medical, dental, and vision insurance, HRA, 401k, pre-tax commuter benefits, flexible paid time off, and a comfortable office space filled with various quality snacks and beverages. Most importantly, you’ll get to know each of us and we love to work together to find solutions. We are a talented, fun, focused, and unique team of people who are truly passionate about changing healthcare for the better!

The minimum and maximum salary for this position ranges from $225,000 to $250,000 in addition to a discretionary bonus and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location.

At Covera Health, we strive to build diverse teams that reflect the people we want to empower through our technology. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Covera Health is proud to be an equal-opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.