General Manager in Training - Ashley Northeast

At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve.

Who We Are:

• #1 Selling Furniture Brand in the World
• #1 Retailer of Furniture and Bedding in the United States

As an industry leader, we offer the best compensation package in the furniture industry, including:

• Competitive Base Salary ranging from $65,000 to $80,000, based on experience, qualifications, and store level assignment upon completion of the training program.
• Yearly Bonus Opportunities with the potential to earn up to $89,700 in additional bonuses, based on performance and company success.
• Ashley Sales Academy: A comprehensive, paid 2-week training program to equip you for success.
• Quarterly and Annual Awards to recognize top performers.
• 401(k) Program with a company match.
• Paid Time Off and Holiday Pay, including your birthday.
• Medical, Dental, and Vision Benefits starting as low as $25 a week.
• Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions.

Our Culture and Team Member Programs: At FDE, we pride ourselves on a culture of recognition and growth. We believe in investing in our team and value their feedback through programs like Peakon Surveys. Our Ashley Cares programs highlight our commitment to our team, our guests, and our communities, including:

• Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16).
• Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we’ll pay you for that day.
• Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management.
• Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness.
• Team Member Relief Fund: Offering financial support for unexpected life events.
• SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future.

About this Role:

The General Sales Manager (GSM) will oversee the entire sales operation within their assigned location or region. This role is focused on developing and executing sales strategies, managing the sales team, and ensuring the achievement of sales targets and overall profitability. As a key leader in the store, the GSM drives performance through effective management, strategic planning, and collaboration with other departments.

The GSM will lead the hiring, development, and performance management of a high-performing sales team that is committed to providing an exceptional guest experience, meeting sales goals, and driving repeat business. By understanding their team members' motivations, fostering a positive mindset, and coaching on best practices, the GSM will guide the team to success in meeting store KPIs and personal growth. The GSM must remain laser-focused by being in Position to Impact (P2I) on the sales floor.

Essential Functions:

• Develop and Implement Sales Strategies: Create and execute comprehensive sales plans to meet company sales objectives and drive profitability.
• Analyze Sales Data: Review market trends and sales performance to identify growth opportunities and areas needing improvement.
• Set Performance Goals: Establish clear sales targets for the team and ensure consistent tracking and achievement of these goals.
• Leadership & Coaching: Provide leadership, coaching, and constructive feedback to sales managers and associates to help them excel.
• Execute FDE's 7 Critical Sales Leadership Processes:
• Manage and monitor staffing to ensure optimal coverage.
• Onboard and integrate new team members into the culture and sales process.
• Engage, develop, and performance-manage team members.
• Manage and execute FDE's proven sales processes for consistency and effectiveness.
• Oversee prospecting and follow-up activities to build a strong customer base.
• Ensure quality and compliance in all sales practices.
• Be consistently Positioned to Impact (P2I) on the sales floor to lead by example and coach the team.
• Master FDE’s Leadership Toolkit: Continuously improve leadership skills by attending training sessions, such as Managers Meetings, Product and Vendor Training, Leadership Development, and Managers Essentials.
• Coach and Develop Future Leaders: Support the growth of team members with leadership potential, including MITs, Sales Managers, Assistant Selling Managers, and Trusted Advisors.
• Daily Leadership: Set the tone for the day by leading “Peak State” huddles and scrimmages, motivating the team to perform at their best.
• Focus on Sales KPIs:
• Achieve Sales Budget – meeting store-specific sales tiers.
• Staff according to Traffic/Turnover needs.
• Monitor and improve Close Rate, Sales Per Guest, and Average Sale.
• Achieve specific targets for Sleep %, Net Margin, Protection %, and Team Opportunity Split %.
• Drive success in Financing Application % and Appointment %.
• Monitor Net Promoter Score (NPS) and improve the Total Piece Exception Rate.
• Ensure Alignment with Company Mission & Values: Ensure that sales practices reflect the company's values and contribute to its mission.
• Facilitate Weekly “Perfect Store Visit” Meetings: Attend and lead weekly meetings to review performance and ensure the store remains aligned with company standards.
• Maintain a Guest-Ready Showroom: Ensure the showroom floor is consistently organized and welcoming for guests.
• Be in Position to Impact (P2I): Regularly assign team opportunities (T/O's), assist with overflow guests, and train team members to maintain both leadership skills and personal sales performance.

Join Us Today: If you are looking for a rewarding career with industry-leading benefits, a culture that values your growth, and a company that truly cares about its Team Members, we encourage you to apply today. We are looking forward to having you on our team!

Requirements

Schedule Expectations

Scheduled to work a minimum of 40 hours per week including Saturdays and Sundays; the number of hours worked will increase during holidays or blackout periods, for vacation coverage, or for other business needs.

Scheduled for two days off each week, except during holidays or blackout periods.

Regular attendance at the assigned store in accordance with these schedule expectations is an essential function of the job and all job functions are performed at designated job location.

Experience Requirements

Must be highly motivated, have positive mindset, and great people skills.

Job Type: Full-time

Benefits

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• 401K with Employer Match
• Employee discount