Marketing Director - Aegis Living

Overview

The Marketing Director role has direct responsibility of planning and managing the overall sales and marketing efforts for an Aegis Living community. The intention is to achieve optimal census and revenue targets through the following sales related activities: proactive business development, securing new residents through calls and tours, engagement with existing residents and tracking sales activities. The Marketing Director is responsible for selling a premium product, the delivery of high acuity of care and the hallmarks of an Aegis Community; making a difference in the lives of others.

Responsibilities

• Develop and implement sales action plans and sales related activities
• Conduct tours of the community with prospective families with the ability to close the sale resulting in new resident move-ins
• Develop and execute various community events and family events both inside and outside of the community
• Conduct proactive outreach to the local community residents, leaders and organizations
• Build referral partner relationships through proactive outreach to include local physicians, hospitals, skilled nursing facilities
• Understand rental agreements and be able to negotiate terms and conditions
• Monitor move-in/move-out pace to ensure community is achieving census targets with the ability to articulate and analyze trends
• Record all sales activity within the CRM tool (Yardi) and engage with reactive leads within 12 hours
• Develop strong relationships with sister communities to encourage referral activities
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management
• Develop a full working knowledge of operations, nursing and care in the community, with the ability to articulate to families during the sales process
• Deliver service excellence throughout the perspective customer experience as well as ongoing with existing residents
• Maintains professional working relationship and promotes open lines of communications to achieve initiatives with other internal departments
• Travel as necessary for outside sales calls, industry events

Qualifications

• At least 5 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus
• A 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience
• Must possess highly developed verbal and written communication skills to frequently negotiate, sell and influence other internal personnel
• Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals
• Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools

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Max Salary