Florida Assistant Marketing Director - First American Bank

First American Bank is a family owned, full-service bank with over 50 locations in Illinois, Florida, and Wisconsin. Our mission is simple: to offer competitive banking products with the personal attention and service customers deserve. First American Bank can offer employees a level of visibility and stability that is difficult to find in many larger corporations. We are looking for people who want a career - not just a job!

The Florida Assistant Marketing Director is responsible for developing, organizing, implementing, and monitoring strategic marketing plans to drive sales for Wealth Management and Commercial Lending in the Florida market as well as bank wide. The individual will create goals that align with the marketing strategy, managing all projects, analyzing data, meeting KPI’s, and delivering recommendations based on project performance to senior executives.

DUTIES & RESPONSIBILITIES:

• Define target audiences for the Wealth Management and Commercial Lending teams in Florida, as well as develop a 360 degree marketing strategy to target their prospective clients. This includes but is not limited to event marketing, direct marketing, location signage, print advertising, and website content development/support.

• Create budget recommendations for yearly marketing initiatives and manage projects accordingly: manage vendors, track the results of paid projects, and meet paid project goals.

• Project management over all commercial/wealth management projects. Develop timetables for the team and meet deadlines.

• Track and interpret data analytics of all developed marketing initiatives and prepare recommendations based on those results.

• Develop name recognition of the First American Bank brand through PR efforts and media relationships.

• Find opportunities and support all aspects of event marketing, internally and externally, including trade shows, event partnerships, webinars, podcasts, etc. Responsible for fulfilling sales materials, promotional items, and any other event set-up and coordination required.

• Work on enhancing customer communications and automatic customer journeys utilizing D365 Microsoft Dynamics CRM Marketing.

• Monthly content creation and management for newsletter readers, educational library, and digital campaigns.

• Work with Social Media Specialist and Florida Social Media and Engagement Analyst to engage customers and prospects through all social media platforms and paid advertisement efforts.

• Work with Compliance department to ensure all copy and disclosures are correct and coordinate/implement any regulation changes with the rest of the Marketing team.

• Work directly with branches to ensure quality control.

• Work with outside vendors to produce materials, deliver schedules, develop cost estimates, and submit invoices as needed.

• Collaborate with other members of the Marketing department by sharing ideas, supporting all team members in various activities, working on the entire process to ensure the best outcome but also work independently in the Florida market.

• Conduct and complete additional assignments/projects as designated by management. 

QUALIFICATIONS:

• Bachelor’s degree in Journalism, Communications, Marketing or a related area required.
• Minimum four years of marketing experience required; banking or financial services industry experience preferred.
• Must be an innovator who understands marketing and technology and can identify business objectives and business development, creating corresponding solutions while executing the entire project, resulting in engagement/sales.
• Strong attention to detail and quality.
• Must have excellent organizational skills.
• Ability to lead and manage a team, work as part of a team, as well as work independently.
• Strategic-minded with a desire to take a hands-on approach.
• Bilingual in Spanish and English, including written communication, is required.
• Strong content creation and copy writing skills are required.
• Must be professional, comfortable speaking with external and internal contacts, with a demonstrated ability to effectively tailor the message appropriately to the audience and situation.
• Demonstrated ability to convey thoughts and ideas effectively and succinctly via written formats such as emails, letters, and electronic platforms. Maintain professional standards relating to spelling and grammar. This individual will converse and lead meetings with senior level managers and will be responsible for numerous writing initiatives.
• Maintain credibility through professional demeanor, appearance, and presence modeling standards appropriate to our environment and industry.
• Maintain good working relationships with internal partners by exhibiting exemplary interpersonal skills, adopting a constructive, solutions-focused approach.
• Familiarity with creating and editing financial related copy.
• Proficiency with Microsoft 365 products and applications, including the ability to effectively prepare or review documents, procedures, and reports. D365 Microsoft Dynamics CRM Marketing module experience a plus.
• Digital marketing experience with SEO, SEM, social media, email, and Google Analytics is required.
• Experience utilizing Adobe Acrobat, Illustrator, and Photoshop is required.
• Experience utilizing AI and machine learning is required.
• Strong market research and data analysis skills are required.
• HTML experience preferred.
• Demonstrated ability to learn new systems and applications, as well as the ability to understand, adapt and adjust responsibilities/workflows as a result of system upgrades. 
• Periodic travel to outside vendors/strategic partners and branch network. May need to travel to Illinois for some meetings and training. 
• Typical schedule is Monday through Friday 8:00 a.m. to 5:00 p.m. Additional hours may be required depending upon business need. Telecommuting arrangements are subject to provisions outlined in the telecommuting policy, and may be subject to change.
• Punctuality is required to maintain First American Bank’s customer service standards.