Field Marketing (tradeshow) Coordinator - OpenGov
Plano, TX 75023
About the Job
OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government. By bringing the OpenGov Cloud to our nation's state and local government, we're transforming communities so they can thrive!
Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's lives!
?? OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer??
Join our smart, fun, and humble team to experience the most rewarding career of your life!
Job Summary:
The Field Marketing Coordinator will be part of a dynamic marketing team that delivers innovative event experiences that drive our growth efforts. This person owns the success of each event they plan and plays a crucial role in planning trade shows, organizing the annual customer conference, and collaborating on integrated marketing campaigns. This is a unique opportunity to contribute to the growth and success of a rapidly expanding govtech company
Responsibilities:
- Plan and manage field marketing events to engage prospects, customers, and partners—generating viable sales leads and driving pipeline growth
- Serve as point person for OpenGov's booth experience at regional and national tradeshows–deciding which resources are needed, prepping on-site staff, ensuring brand compliance, and delivering results that align with marketing goals
- Learn OpenGov product suites to effectively represent them to prospects and customers via high-level demos and in-booth conversations
- Ensure booth staff are enabled on market dynamics, target audience, and key messaging to effectively position our products and solutions at each event
- Use marketing automation and CRM software to track and analyze event campaign performance, measure ROI, and optimize field marketing strategy
- Provide regular reporting and insights on field marketing activities and results, making recommendations to guide campaign plans
- Assist with planning the annual customer conference–including promotion, registration, customer and vendor correspondence, and on-site logistics
- Collaborate with the marketing team to create compelling promotional materials–ensuring alignment with corporate branding guidelines and initiatives.
- Build and maintain annual events calendar, timelines, and processes to ensure all tasks are completed on time and within budget.
- Travel to event locations as needed to oversee onsite execution and represent OpenGov professionally.
Requirements and Preferred Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience supporting trade shows and/or events
- Self-motivated and able to adapt to a dynamic work environment
- Proven ability to build and maintain relationships with internal teams, external partners, and vendors
- Creative thinker with a strategic mindset and problem-solving abilities.
- Keen attention to detail with proficiency in managing multiple projects simultaneously.
- Excellent written, verbal, organizational, and interpersonal skills
- Working knowledge of the following systems: Google Suite, Excel, and PowerPoint, and experience using Marketo & Salesforce preferred
- Willingness to travel occasionally and work flexible hours as needed to support event activities.
What makes OpenGov unique
» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018!
» Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.
» Culture:Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video!
» Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more!
» Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.
» Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.
Come join us and make a positive social impact!
OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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Source : OpenGov