Field Marketing Specialist - Ping Identity

We are looking for a proactive, forward thinking Field Marketing Specialist, remotely based in the ET or CT timezone, to execute planning and delivery of the integrated marketing strategy in support of the financial objectives of Ping Identity's US Public Sector business. The Public Sector business consists of the following segments: U.S. federal (civilian and defense), U.S. state and local, and education. This role requires experience across lead generation marketing channels, including tradeshows, conferences, and digital, to support pipeline generation.

This position will report to the Senior Field Marketing Manager for U.S .Public Sector and the primary focus will be working alongside and in collaboration with the Field Marketing and Public Sector Sales Directors to plan and deliver in-person events and supporting digital campaigns to drive lead generation within targeted public sector accounts. 

Responsibilities:

• Support the GTM strategy and implementation of marketing initiatives, delivering pipeline coverage for the U.S. Public Sector sales organization 
• Plan, coordinate, and execute regional and selected national events, including tradeshows, conferences, webinars, and content syndication programs.
• Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, campaign event briefs, email and linkedin promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution and sales follow-up
• Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives
• Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up
• Collaborate and engage with relevant internal departments as needed, including the sales organization, digital, product and corporate marketing, marketing operations, partner organization and more
• Utilize regional marketing dashboards and reports in Salesforce and Tableau, to track the effectiveness & impact of marketing investments on pipeline generation.
• Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, BidPrime, 6Sense, Splash and more
• Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva
• Assist with event logistics eg. tradeshow vendor forms, advanced planning, tight deadlines, event shipments, staffing, giveaways, branding

Required Skills & Qualifications:

• Bachelor's degree in marketing, business, or in a related field.
• Working in ET or CT time zones is preferred.
• Minimum 3 years of directly relevant, hands-on marketing experience, preferably focused on the US public sector within the B2B tech industry. 
• A demonstrated ability to execute successful integrated marketing programs spanning tradeshows, conferences, digital campaigns and social media.
• Ability to work independently, creatively and analytically; proficient in advance planning for tradeshows and events, with the ability to manage tight deadlines

• Proven ability to work with sales teams and multiple levels of management, while being highly responsive and able to multitask. 
• Experience with key sales and marketing technologies a plus (examples include Marketo, Salesforce.com, Google Suite etc)
• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
• Ability to manage, collaborate, leverage and thrive in a fast-paced fast-growing matrix environment.
• High energy, enthusiasm, initiative, and flexibility.
• Working knowledge of SFDC
• Positive attitude and work collaboratively
• Strong initiative and ability to work independently or collaboratively