Field Marketing Manager - Guzman y Gomez

GYG is looking for its next Field Marketing Manager to help grow brand awareness and drive sales in the Chicagoland region and beyond. The Field Marketing Manager reports to the Head of US Marketing and will spearhead field marketing initiatives, develop and manage an array of local store marketing plans and lead marketing for all new restaurant openings.

The Field Marketing Manager plays a key role in developing, executing and measuring the results of various marketing campaigns, and will work closely with Restaurant Operators, Business Coaches, Training, and Marketing teams to develop and implement marketing programs that are designed to build brand awareness, drive traffic and build check within specific markets.

Brand Awareness

Build, maintain and strengthen the GYG brand position across local communities

Marketing Support

Support the marketing department's initiatives with the planning, executing, and tracking of location-specific, field marketing programs including, but not limited to fundraisers, sponsorships, community outreaches, events, email, and social media

Collaborate with the marketing department and field operators to define a monthly restaurant-specific marketing plan that supports sales goals

Manage the process for development, execution, and evaluation of marketing plans for a variety of restaurants

Community Involvement

Develop and drive targeted interactions with local communities to increase awareness and traffic to GYG restaurants

Events

Independently plan, implement, and coordinate marketing and community events, coordinating with vendors, and ordering marketing collateral

Campaign Performance

Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports delivered to leadership on a regular basis

Vendor Management

Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs

Budgets

Manage budgets and resources effectively to maximize impact and ROI for LSM activities

Field Presence

Establish relationships with local businesses, organizations, and influencers to expand brand reach and visibility within the community

GYG was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan. Named Guzman y Gomez to honor their childhood friends. Steven and Robert had a vision to build a restaurant business that had the speed and convenience of fast food but to re-invent the fast-food category by serving high quality food fast! GYG is committed to continually building our strong company culture and employee experience by putting pride and passion into all we do while respecting and developing our crew.
GYG’s commitment to reinvent fast food continued to inspire new ways to serve fresh, clean food to everyone. From the first drive thru in 2015, to menu innovations like Breakfast, the ‘Minis' range and 100% Clean Fries, to a market leading app for guests to pay & order ahead and earn loyalty points, the GYG love just kept spreading! Today GYG operates over 150 restaurants in Australia, Singapore, Japan and here in the United States. Our growth is contagious!

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