Field Marketing Manager at Verizon

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 8 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

The field marketing manager will develop and execute strategic marketing initiatives that drive brand awareness in local markets and store traffic to Total Wireless stores within prioritized local markets (e.g., NYC to begin, others TBD). Initially, this role will focus on the Total Wireless brand, but the expectation is that it will expand to other portfolio brands as well.

What you'll be doing:

• Acting as the primary marketing expert within local markets, utilizing customer demographic and brand position information to craft and execute successful field marketing strategies.

• Working cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agents partners, to drive overall brand success.

• Engaging the target customer through local, community-focused initiatives (e.g., sponsorship of local events, partnership with community colleges, etc.) that ultimately drive customer consideration and traffic to the exclusive stores and TotalWireless.com to switch their wireless provider

• Identifying ways to boost store traffic and awareness within Local Markets, and own the last mile, through creative local marketing initiatives.

• Forging strategic partnerships with dealer owner operators and master agent partners to amplify brand visibility and drive traffic to stores.

• Identifying and supporting focused events that tie into the Total Wireless overall marketing vision and brand strategy; potential to expand to other portfolio brands in the future

• Collaborating with the retail experience team to develop marketing collateral, signage, and promotional materials tailored to local market preferences and brand guidelines.

• Identifying sponsorship opportunities and coordinating activation strategies for local events, sports teams, and charity events to increase brand visibility and engagement.

• Developing and maintaining the field marketing toolkit, outlining the guidelines for field marketing activities and co-op governance within the market

• Presenting compelling event proposals and execute events within timeline and budget constraints.

• Tracking and managing budget for local brand efforts by market and co-op spending by store.

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Willingness to travel locally, 50-75% of the time. 

Even better if you have one or more of the following:

• Bachelor’s degree in marketing, business, or communications.

• Five years or more of directly applicable marketing experience, with industry experience.

• Professional marketing background with local or field marketing experience.

• Are detail-oriented, with the ability to manage multiple projects concurrently from inception through completion, within specified timelines.

• Excellent oral and written communication skills. 

• Willingness to effectively collaborate with cross-functional teams 

• Willingness to work independently in a dynamic, high-growth, entrepreneurial environment. 

• Proficiency in Microsoft Office programs and basic graphic design software programs.

• Willingness to thrive in a fast-paced culture and can also make thoughtful decisions.

• Strategic thinking skills and like details to inform decisions.

• Are curious, creative, and oriented towards developing excellent solutions.