Field Marketing Manager, AMS - Tricentis USA Corp.
Atlanta, GA 30326
About the Job
Job Description
The Field Marketing Manager works closely with Sales to execute segment-specific marketing programs. Responsible for assessing market trends, quantifying opportunities, and developing programs to meet the growing needs of sales and customer success. Most of the focus will be on the large account/enterprise segment and will require understanding of demand generation, pipeline acceleration and proven expertise rolling out Account Based programs. This role reports to the Sr Director of Field Marketing. Hybrid remote - 3 days/week in either Atlanta, GA or Austin, TX
Responsibilities :
Build out marketing strategy to support regional sales teams and help achieve top of funnel and pipeline generation goals. Liaise with field sales, channel sales and BDR teams to ensure alignment on AMS marketing programs and lead follow up.
Own the development and execution of integrated marketing programs to support territory growth initiatives, with a focus on the large account/enterprise segment. Sample tactics include but are not limited to live & virtual hosted events, sponsored industry events, hospitality, sales nurture emails, sales tools, direct mail.
Together with a direct and virtual team, drive integrated programs that tie together sales, business development reps and the global demand engine to accelerate the sales cycle and fill the top of the funnel (engage prospects/clients) by orchestrating live/targeted activities with always on/perpetual demand generation
Communicate with and educate the sales team on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention
Work with Marketing Operations to develop reports and analyze performance data for marketing programs to understand marketing contribution to pipeline and to evaluate program effectiveness/return on investment.
Manage and adhere to budget allocation
Oversee external agencies.
Qualifications:
4+ years of B2B marketing experience, preferably in tech/software
Minimum of Bachelor’s Degree in Marketing or related field required
Experience marketing to large enterprises
Experience working with Salesforce.com, Asana, Bizible and an understanding of marketing automation and ABM tools and methodologies is preferred.
Understanding of campaign management, demand creation processes and marketing best practices
Experience with data segmentation and prioritization with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
In depth understanding of sales targets, sales methodology and sales strategy
Ability to collaborate with cross-functional teams and business partners
Experience managing in person and virtual events and conferences
Multi-tasker with excellent project management and desire to work in a fast-paced environment with competing priorities
Creative self-starter with a can-do attitude
Strong oral and written communication
Strong use of PowerPoint and Excel
Experience both scaling large companies and fast growth startups is preferred
Tricentis Core Values:
Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.
Demonstrate Self-Awareness: Own your strengths and limitations.
Finish What We Start: Do what we say we are going to do.
Move Fast: Create momentum and efficiency.
Run Towards Change: Challenge the status quo.
Serve Our Customers & Communities: Create a positive experience with each interaction.
Solve Problems Together: We win or lose as one team.
Think Big & Believe: Set extraordinary goals and believe you can achieve them.
Why You’ll Love Working at Tricentis:
Market conform salary + success-oriented bonus.
Supportive and engaged leadership team.
Career path and professional and personal development.
401(k) plan, full benefits package available.
Company paid Disability and Life Insurance.
Hybrid work environment.
Our commitment to diversity and inclusion runs deep. We actively seek out those with different perspectives and consciously take steps to ensure everyone has a voice.
We’re a global company! Potential to visit one of our many offices around the world including in Austria, Australia, Belgium, Denmark, Germany, India, Netherlands, Singapore, Switzerland, Poland, United States, and the UK.
Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran.