FIELD EVENT MARKETING SPECIALIST at New Expansion

The Field Marketing Specialist is responsible for supporting the local awareness and adoption of our home improvement campaigns through the execution of retail and event market development programs designed to drive awareness, education and improve outcomes. This person will work with the community and internal stakeholders to plan and execute sales and marketing initiatives to provide increased brand awareness.

General Description and Duties:

To perform this job successfully, an individual must be able to perform each essential task satisfactorily. The tasks listed below are representative of the knowledge, skill, and/or ability required to perform this job effectively.

• Serves as a project manager to oversee local marketing initiatives to completion, including the development, delivery, tracking, and execution of program offerings based on local needs and objectives.
• Pilots future awareness campaigns to increase brand and product awareness.
• Tracks and reports field marketing activities to Marketing.
• Develops and maintains relationships with client and community.
• Drives and participates in the execution of of all sales initiatives.
• Measures the impact of key programs and optimizes resource allocations for future initiatives.
• Serves as a Marketing ambassador within the Area/Region assigned and assists with supporting local programs such as product launches, trade shows, and other engagement events.
• Assists with testing of new marketing materials and programs.
• Gathers and reports customer intelligence to Marketing and Sales teams.
• Complies with all applicable laws and regulations and company policies.
• Travels to meet with customers, and customer representatives to discuss marketing initiatives.