Fashion PR Manager - GUAPA LLC
New York, NY 10261
About the Job
About GUAPI: GUAPI Clothing opened its online store in February 2017 and has rapidly become a leader in the luxury streetwear space. Known for delivering high-demand, unique styles, GUAPI has established itself as a brand renowned for quality, authenticity, and trendsetting collections for both men and women.
Role Overview: We are seeking a highly skilled and creative to lead our public relations strategy. This role is critical in ensuring our brand is represented to the world in line with our mission, engaging with high-profile clients, stylists, and celebrities. The ideal candidate will have experience , making them brand ambassadors by wearing our clothing and enhancing GUAPI’s visibility across key markets.
Key Responsibilities:
- Develop and execute PR strategies
to elevate GUAPI’s brand presence in the fashion industry.
- Cultivate relationships with high-profile stylists, celebrities, influencers, and fashion editors
to secure brand placements in key events and media outlets.
- Coordinate celebrity and influencer dressing
to ensure GUAPI pieces are worn at high-visibility events such as red carpets, photoshoots, and public appearances.
- Create and manage PR campaigns
that promote new collections, collaborations, and brand stories.
- Organize and manage press releases, media kits, and fashion show presentations
to ensure maximum exposure and brand alignment.
- Monitor media coverage
, track campaign success, and prepare performance reports to inform future PR strategies.
Work cross-functionally with the marketing, sales, and design teams to ensure PR efforts align with overall brand messaging.
Requirements:
- Minimum of 5 years of experience
in PR for established fashion brands, ideally in the streetwear or luxury segment.
Proven experience in
celebrity and influencer partnerships, ensuring their endorsement of brand products.
Strong network and connections within the fashion industry, including
stylists, influencers, editors, and media outletsExperience in organizing PR events such as fashion shows, product launches, or media previews.
Exceptional verbal and written communication skills, with the ability to craft compelling narratives and pitches for the brand.
Demonstrated ability to create and implement PR campaigns that generate
buzz and media coverage
Preferred Skills:
- Strong media connections
and a portfolio of successfully executed PR campaigns.
Expertise in
digital PRand leveraging social media platforms to increase brand visibility.
Ability to manage crises and safeguard brand reputation.
How to Apply: Please submit your resume, cover letter, and examples of successful PR campaigns to . In your cover letter, describe how you’ve worked with stylists, celebrities, and influencers in your previous roles.