Experience Copywriter / Associate VP - The Ashlar Group
Long Island City, NY 11101
About the Job
Client - Major Financial Firm
Duration - 6+ Month Assignment (possible extension)
Location - Irving, TX, 75039
Rate - $74.07/hr on W2 (OT past 40 hours = $111.11/hr)
Job Description:
As an Associate VP, Experience Copywriter here, you will combine your passions for frictionless user experiences and brand storytelling to create memorable, omni-channel brand experiences. You will be challenged to solve communication problems and create engaging experiences across a diverse range of channels including digital, mobile and bank branches. You will be mentored and/or supervised by experienced creative leaders on large projects and expected to coach and inspire other creatives on a regular basis.
You will be expected to lead by example by constantly developing your own craft skills and staying ahead of new communication trends and techniques. You will also be empowered to build trusted relationships with internal stakeholders through regular engagement and creative presentations.
The responsibilities of a Experience Copywriter include:
• Invent and inspire customer experiences and brand narratives that are radically consistent, curiously easy, and refreshingly human.
• Partner with Creatives, Strategists and Project Managers and other team members to develop effective end-to-end customer experiences across all channels.
• Have a deep understanding of product offering, the market in which the company operates, and the target customers.
• Review and interpret creative briefs along side members of your experience design team
• Understand customer goals, business requirements, technical constraints, and be able to work within project parameters.
• Embrace and apply Design Thinking principles with agile methods.
• Develop original messaging concepts and unexpected creative solutions that uphold the personality and intent of the company's voice.
• Write scripts for video content and call centers, instructional copy, and marketing copy that adheres to the company's voice.
• Develop content strategies through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics
• Simplify the customer experience through succinct, thoughtful and personalized messaging
• Reliably produce three unique creative solutions to one problem in a hands-on manner – and, then, objectively filter and evolve the best ideas.
• Reliably deliver copy decks and messaging strategies based on established style guides.
• Develop detailed messaging guidelines/specs, and oversee production to ensure quality of final deliverables on projects.
• Skilled at presenting objectives, design approaches, and creative solutions to stakeholders in an articulate and persuasive manner.
• Interpret stakeholder feedback and communicate feedback to the design team.
• Experiment with new tools and techniques and share your learning.
• Engage in all aspects of the project.
• Stay abreast of industry trends and best practices in order to facilitate discussions and guide the decision making process to meet project objectives.
• Demonstrate thought leadership through participation at industry conferences.
• Coach and mentor junior writers and inspire designers and information architects to push the boundaries of visual, interactive storytelling.
Experience and requirements:
• At least 7+ years experience writing for interactive brand, campaign and ecommerce experiences. Offline experience is preferred.
• Associates or Bachelor's Degree in English, Journalism, Film or related field.
• Excellent command of grammar, word usage, syntax, and common colloquialisms
• Intimate knowledge of Word, Excel, In-Design and other common software platforms
• Basic knowledge of webpage HTML
• Portfolio that represents a range of writing styles, subject matter, and length
• Appreciation for interaction design, site architecture, and designing intuitive user interfaces and navigation.
• Experienced knowledge of the possibilities and limitations of web technologies. Knowledge of mobile platforms and technologies is a plus.
• Excellent written and verbal communications skills and can articulate creative concepts to the internal team and clients.
• Impressive communication/presentation skills, including the ability to sell ideas to varying audiences.
• Proven leadership and management skills
• Strong organization and time management skills.
• Exceptional attention to detail.
• 100% reliable
About You
• You posses a strong curiosity and desire to make the complex clear.
• You always keep the end-user in mind when designing a solution.
• You have the ability to learn from mistakes and a willingness to revisit past solutions for further improvements.
• You have a collaborative working style; focused on getting the best solution rather than your solution.
• You are open, honest and direct in your approach to feedback and asking for assistance.
• You are flexible, steady under pressure, and willing to switch gears quickly.
• You are organized, self-directed, efficient and able to manage complex projects in a timely manner.
• You are detailed oriented and can find clarity despite ambiguity.
• You have superior written and verbal communication skills and are comfortable presenting.
Duration - 6+ Month Assignment (possible extension)
Location - Irving, TX, 75039
Rate - $74.07/hr on W2 (OT past 40 hours = $111.11/hr)
Job Description:
As an Associate VP, Experience Copywriter here, you will combine your passions for frictionless user experiences and brand storytelling to create memorable, omni-channel brand experiences. You will be challenged to solve communication problems and create engaging experiences across a diverse range of channels including digital, mobile and bank branches. You will be mentored and/or supervised by experienced creative leaders on large projects and expected to coach and inspire other creatives on a regular basis.
You will be expected to lead by example by constantly developing your own craft skills and staying ahead of new communication trends and techniques. You will also be empowered to build trusted relationships with internal stakeholders through regular engagement and creative presentations.
The responsibilities of a Experience Copywriter include:
• Invent and inspire customer experiences and brand narratives that are radically consistent, curiously easy, and refreshingly human.
• Partner with Creatives, Strategists and Project Managers and other team members to develop effective end-to-end customer experiences across all channels.
• Have a deep understanding of product offering, the market in which the company operates, and the target customers.
• Review and interpret creative briefs along side members of your experience design team
• Understand customer goals, business requirements, technical constraints, and be able to work within project parameters.
• Embrace and apply Design Thinking principles with agile methods.
• Develop original messaging concepts and unexpected creative solutions that uphold the personality and intent of the company's voice.
• Write scripts for video content and call centers, instructional copy, and marketing copy that adheres to the company's voice.
• Develop content strategies through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics
• Simplify the customer experience through succinct, thoughtful and personalized messaging
• Reliably produce three unique creative solutions to one problem in a hands-on manner – and, then, objectively filter and evolve the best ideas.
• Reliably deliver copy decks and messaging strategies based on established style guides.
• Develop detailed messaging guidelines/specs, and oversee production to ensure quality of final deliverables on projects.
• Skilled at presenting objectives, design approaches, and creative solutions to stakeholders in an articulate and persuasive manner.
• Interpret stakeholder feedback and communicate feedback to the design team.
• Experiment with new tools and techniques and share your learning.
• Engage in all aspects of the project.
• Stay abreast of industry trends and best practices in order to facilitate discussions and guide the decision making process to meet project objectives.
• Demonstrate thought leadership through participation at industry conferences.
• Coach and mentor junior writers and inspire designers and information architects to push the boundaries of visual, interactive storytelling.
Experience and requirements:
• At least 7+ years experience writing for interactive brand, campaign and ecommerce experiences. Offline experience is preferred.
• Associates or Bachelor's Degree in English, Journalism, Film or related field.
• Excellent command of grammar, word usage, syntax, and common colloquialisms
• Intimate knowledge of Word, Excel, In-Design and other common software platforms
• Basic knowledge of webpage HTML
• Portfolio that represents a range of writing styles, subject matter, and length
• Appreciation for interaction design, site architecture, and designing intuitive user interfaces and navigation.
• Experienced knowledge of the possibilities and limitations of web technologies. Knowledge of mobile platforms and technologies is a plus.
• Excellent written and verbal communications skills and can articulate creative concepts to the internal team and clients.
• Impressive communication/presentation skills, including the ability to sell ideas to varying audiences.
• Proven leadership and management skills
• Strong organization and time management skills.
• Exceptional attention to detail.
• 100% reliable
About You
• You posses a strong curiosity and desire to make the complex clear.
• You always keep the end-user in mind when designing a solution.
• You have the ability to learn from mistakes and a willingness to revisit past solutions for further improvements.
• You have a collaborative working style; focused on getting the best solution rather than your solution.
• You are open, honest and direct in your approach to feedback and asking for assistance.
• You are flexible, steady under pressure, and willing to switch gears quickly.
• You are organized, self-directed, efficient and able to manage complex projects in a timely manner.
• You are detailed oriented and can find clarity despite ambiguity.
• You have superior written and verbal communication skills and are comfortable presenting.
Source : The Ashlar Group