Executive Director, Vitrakvi & Bay 088 Brand Lead - Bayer Corporation

Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients’ lives.

 

The Brand Lead will oversee our portfolio of Precision Oncology assets, including VITRAKVI and BAY-088. VITRAKVI is a game changing medicine for TRK-fusion solid tumors. It was the first treatment ever approved across all solid tumors and for pediatric as well as adult patients. VITRAKVI continues to be a key asset in the Bayer Oncology portfolio and a consistent growth driver for our business.  Once approved, BAY 088 will be the latest addition to our Precision Oncology portfolio for patients with HER2 mutant non-small cell lung cancer.

 

This is a key leadership position that will serve as the Visionary, Architect, Catalyst, and Coach for our Precision Oncology assets, VITRAKVI and BAY-088, in the United States. The Brand Lead will be accountable to set and deliver on priorities and goals for these two products, own the P&L, and be the face of the brands across all Bayer functions.  The Brand Lead will also be a key leader in the Product & Pipeline (P&P) Portfolio Squad team, co-creating key priorities across our entire US Pharma portfolio and building our P&P and US Pharmaceuticals Dynamics Shared Ownership (DSO) culture.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Executive Director, Vitrakvi & Bay 088 Brand Lead, are to:

• As Visionary, Architect, Catalyst, and Coach, provide leadership in setting and executing priorities and developing our talent and culture for colleagues working on VITRAKVI and BAY-088 and across the US Pharma Portfolio Squad;
• Develop effective marketing strategies, programs, and tactics through well-supported market, customer, and competitive insights;
• Develop financial forecasts and ensure responsible use of resources to deliver on key priorities;
• Prioritize business opportunities and utilize prioritize high return marketing levers to deliver strong performance in the most efficient way;
• Work as part of the Integrated Product Team (IPT) to align strategies/priorities and shape the future for this brand and therapeutic area;
• Collaborate with our US Pharma Customer Squads to ensure strong execution and aligned Outcomes;
• Build relationships with national and regional KOLs, collaborating appropriately with Medical;
• Co-create aligned priorities and resourcing with leaders across the full US Pharma portfolio within the P&P Portfolio Squad;
• Create a culture that embraces and maximizes the impact of DSO;
• Set ambitious goals and take ownership accountability for the VITRAKVI and BAY-088 P&Ls;
• Contribute to developing our Bayer talent across the P&P Community.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree;
• Experience in the Healthcare field required;
• Strong experience in leading teams toward strategic decisions including the development and implementation of brand plans;
• Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions;
• Demonstrated ability to present complex issues to higher level management and contribute to high level presentations and discussions;
• Willingness to travel (30% to 40%);
• Demonstrated analytical and problem-solving capabilities.

Preferred Qualifications:

• MBA or advanced degree;

• 10+ years of experience in Healthcare field;
• 4+ years in Oncology.

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