Event Marketing Manager - Indiana University Foundation

Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders.    

As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donor’s dreams last forever.   

At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry.  

In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our diversity, equity, and inclusion initiatives ensure that our colleagues are celebrated for who they are and have a voice. Our FUNdation (see what we did there?) committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind, offering yoga, a lunchtime walking group, meditation breaks, the Headspace app, and topical workshops. We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth.   

If the IUF sounds like a fit for you, we invite you to join us today. 

This position has a hybrid schedule with 3 days in the office per week. 

The salary range for this role is $65,000-$75,000.

The Indiana University Foundation is seeking a dynamic Event Marketing Manager to elevate our event marketing strategies for the Alumni Association and Foundation. In this role, you will be integral in shaping the marketing landscape for various events, including educational programs, award ceremonies, and large-scale galas.  

You will establish the learning objectives, identify the key takeaways, and target audiences and create comprehensive marketing strategies, constituent journeys, and tactical plans for each event. You’ll do this by driving alignment with our internal partners and working cross-functionally across two organizations.

This role will own the client relationship, campaign strategy, testing methodologies, reports, and results. The ideal candidate will possess a strong understanding of email and push marketing, planning, and execution of both ad hoc and triggered campaigns for event-related engagement, retention, and reacquisition initiatives.

You will also know how to craft dynamic webpages, email strategies, and social media blitzes, as well as design speaker kits, and content strategies to increase visibility and registration numbers. 

While you won’t do all the work yourself, you’ll set the tone and the pace, and know how to corral, motivate, and activate project team members to fulfill those requests. You’ll also review data intelligence to align, adjust and make informed business decisions midstream to maximize outcomes.

Finally, you will play a crucial role in increasing event awareness, driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations. So, if you are a data-driven, event marketing professional looking to position the best events possible, we encourage you to apply for this new role at the Indiana University Foundation!

Education/Experience:

• Bachelor’s degree in business, Marketing, Advertising, or a related field is required.
  • MBA preferred, but not required.
• 5+ years of marketing experience in an agency, university, or corporate environment, with 2-3 years focused on event marketing.
• Experience in marketing educational programs, athletic events, and high-end galas is highly preferred.

Knowledge, Skills, and Abilities:

• Proven ability to develop and implement successful event marketing strategies.
• Demonstrated experience in creating comprehensive marketing campaigns across diverse event types.
• Strong skills in collaboration with both internal teams and external partners.
• Leadership in managing cross-functional teams for promotional material and digital content creation.
• Proficiency in managing event marketing budgets and vendor negotiations.
• Capability to analyze data, monitor trends, and adapt strategies for event marketing success.
• Excellent interpersonal and communication skills, crucial for stakeholder engagement.
• Creative and analytical thinking with a results-oriented approach.
• Proficiency in CRM software, databases, and marketing technology tools (e.g., Salesforce).

Apply Now:

We anticipate that this position will involve traveling up to 20% of the time to participate in Indiana University Advancement events.

Applications will be accepted through May 13th, however, interviews could start as early as April 22nd for qualified applicants. We anticipate this role to begin in mid-June. A cover letter further highlighting your interest in the role is highly encouraged.  

The IUF is committed to providing a safe, respectful, and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s race, ethnicity, religion, color, sex, age, national origin, genetic information, sexual orientation, disability, gender identity or expression, ancestry, marital status, protected veteran status, pregnancy, or any other basis prohibited by law.