Equipment Sales Representative - American Rental Association - Partnership
Bonita Springs, FL
About the Job
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $3.3 billion as of March 31, 2023. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 412 locations and has approximately 7,600 employees in North America.
Short Description
The Used Equipment Sales Representative's responsibility is to work with the field operations and fleet planning teams and drive used equipment sales through retail channels with the best possible pricing, balanced by volume of deletes. The position will report to the Senior Director of Fleet Planning. This position will have significant interactions with regional fleet, operations and sales personnel. This position will be responsible for annual dispositions of approximately $6m - $15m in assets (OEC). They will identify sales opportunities using leads and networking at disposal locations. They will assist and support in all aspects of remarketing to sell the used equipment. The strategic objective of the position is to maximize sales price (proceeds) and volume of sales based on business plan disposal targets.
Responsibilities
Optimize Proceeds through the Retail sales channel
Identify opportunities for used equipment sales
Identify fleet which is underutilized and aged and market for sales.
Evaluate sales pricing to maximize gain balanced by target volume.
Determine geographic optimization for dispositions
Source fleet internally to sell
Provide leadership and guidance to locations on used equipment sales, knowledge and how condition effects sales.
Strive for continual improvement in revenue generation.
Maintain sales customer management tool including sales calls, wins, lost sales and reason for lost sale.
Negotiate pricing, logistics, etc to complete sale.
Follow up with sales customers to ensure customer satisfaction and additional leads.
Support all aspects of selling used equipment (including assisting in picture compliance)
Follow up with customers on past due balances to ensure we receive money timely
Educational Background
Bachelor's Degree in Business Administration or related field. Will consider experience in lieu of a degree
Conditions of Employment
Strong working knowledge of excel
Experience in the used equipment market including retail sales
Skills
Compensation Data
Base salary of $35,000 with commission from $60,000-$80,000
Req #: 57314
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Flex spending and health savings accounts
Virtual Health Visits
24 Hour Nurse Line
Healthy Pregnancy Program
Tobacco Cessation Program
Weight Loss Program
Building Your Financial Future
401(k) plan with company match
Employee Stock Purchase Program
Life & Work Harmony
Paid Time Off (Holidays, Vacations, Sick Days)
Paid parental leave.
Military leave & support for those in the National Guard and Reserves
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Auto & Home Insurance Discounts
Protecting You & Your Family
Company Paid Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Company Paid Disability Insurance
Supplemental Disability Insurance
Group Legal Plan
Critical Illness Insurance
Accident Insurance
Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.
Short Description
The Used Equipment Sales Representative's responsibility is to work with the field operations and fleet planning teams and drive used equipment sales through retail channels with the best possible pricing, balanced by volume of deletes. The position will report to the Senior Director of Fleet Planning. This position will have significant interactions with regional fleet, operations and sales personnel. This position will be responsible for annual dispositions of approximately $6m - $15m in assets (OEC). They will identify sales opportunities using leads and networking at disposal locations. They will assist and support in all aspects of remarketing to sell the used equipment. The strategic objective of the position is to maximize sales price (proceeds) and volume of sales based on business plan disposal targets.
Responsibilities
Optimize Proceeds through the Retail sales channel
Identify opportunities for used equipment sales
Identify fleet which is underutilized and aged and market for sales.
Evaluate sales pricing to maximize gain balanced by target volume.
Determine geographic optimization for dispositions
Source fleet internally to sell
Provide leadership and guidance to locations on used equipment sales, knowledge and how condition effects sales.
Strive for continual improvement in revenue generation.
Maintain sales customer management tool including sales calls, wins, lost sales and reason for lost sale.
Negotiate pricing, logistics, etc to complete sale.
Follow up with sales customers to ensure customer satisfaction and additional leads.
Support all aspects of selling used equipment (including assisting in picture compliance)
Follow up with customers on past due balances to ensure we receive money timely
Educational Background
Bachelor's Degree in Business Administration or related field. Will consider experience in lieu of a degree
Conditions of Employment
Strong working knowledge of excel
Experience in the used equipment market including retail sales
Skills
- Strong Excel skills
- Strong listening and communication skills
- Ability and eagerness to be intimately involved with the business and contribute to business success
- Ability to convince in situations without formal authority
- Effectively interact with all levels of the organization from Fleet Managers to Operations to Sales
Compensation Data
Base salary of $35,000 with commission from $60,000-$80,000
Req #: 57314
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Flex spending and health savings accounts
Virtual Health Visits
24 Hour Nurse Line
Healthy Pregnancy Program
Tobacco Cessation Program
Weight Loss Program
Building Your Financial Future
401(k) plan with company match
Employee Stock Purchase Program
Life & Work Harmony
Paid Time Off (Holidays, Vacations, Sick Days)
Paid parental leave.
Military leave & support for those in the National Guard and Reserves
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Auto & Home Insurance Discounts
Protecting You & Your Family
Company Paid Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Company Paid Disability Insurance
Supplemental Disability Insurance
Group Legal Plan
Critical Illness Insurance
Accident Insurance
Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.
Source : American Rental Association - Partnership