Email Marketing Manager - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for an Email Marketing Manager. 

The Manager develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's mission, products and services via digital channels to increase exposure to and business from the target audience. Builds, deploys, and optimizes email marketing campaigns and automated programs mainly focused on customer acquisition and retention. Manages the email marketing calendar including tasks and deadlines, and ensures tasks are completed on-time by internal parties. Provides email marketing support to internal departments. Creates and maintains accurate performance reports and communicates results and actionable insights to the team. Assists with email marketing strategies to drive leads, conversions, and increased lifetime value. Develops concepts in line with the strategic goals in collaboration with team member(s).

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

• Responsible for designing and deploying email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns. Prioritizes e-mail marketing campaigns during the intake process.
• Gathers assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy. Routes key assets for review and approval by stakeholders. Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels.
• Delivers campaign performance reports, categorizes results and insights, and recommends action or revisions to strategy. Accesses data and evaluations from a variety of internal and external sources.
• Analyze consumer touch-points and maximize opportunities for engagement. Monitor key KPI’s and collaborate with analysts on CRM analysis.
• Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis; use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities.
• Manage outside partners such as email platform provider and internal/external agencies on day-to-day campaign design.

• Demonstrated success in CRM, email & direct marketing roles
• Hands on experience with email marketing to a consumer base (at scale)
• Knowledge of developing trigger-based lifecycle programs
•  Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline
•  Solid analytical aptitude - able to evaluate customer journey and email metrics resulting in creative solutions & program optimization in line with business objectives
•  Exceptional communication and interpersonal skills
• Strong background in the digital asset production process
•  Preferred experience with Salesforce, HTML/CSS and customer database management

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities