Email Marketing Manager - SpotOn Fence

Are you an email marketer who’s looking for a new challenge? Do you love dogs? Come help us grow!

SpotOn invented the world’s first truly wireless fence back in 2019. Our sales have skyrocketed and our customers love the freedom our product gives to their dogs. In 2023, we were listed on the Inc. 5000 list of fastest-growing companies! Our product has won awards from the Consumer Electronics Show (CES), South by Southwest (SXSW), the Stevies, & the NH Tech Alliance.

You’ll be part of a growing, fun, and collaborative team, driving the D2C sales in a rapidly growing new category.

We're seeking a data-driven email/SMS marketer to own SpotOn’s in-house program – from crafting captivating campaigns to maximizing conversions. Reporting to the Brand Marketing Manager, this newly minted role should be curious and passionate about the buyer’s journey, comfortable devising and managing iterative tests, and excited to learn about and implement best practices.

Open to in-office, hybrid, and remote candidates.

Responsibilities:

• Email Channel Owner: own strategy, segmentation, deliverability, messaging, personalization, automation, and optimization. Drive engagement, conversions, and loyalty through powerful emails & SMS.
• Data Analysis: uncover insights, craft hypotheses, and test creative messaging to supercharge results.
• Lifecycle Marketing: help design seamless campaigns that convert leads into loyal customers at each stage of the buyer’s journey.
• Automations: build and maintain powerful automations that drive conversions.
• CRM: devise ways to collect and leverage prospect data in personalized campaigns. Maintain CRM properties and responsible for clean data.
• Metrics: define KPIs, measure impact, and scale success.
• Collaboration: partner with stakeholders to gather feedback, craft compelling copy, and test audience responsiveness.
• ESP SME: serve as an admin for SpotOn’s ESP (Klaviyo) following and adopting email best practices, and embracing new features and trends.
• Creative: craft subject lines that grab attention and calls-to-action that ignite action. Coordinate creating assets, writing briefs for designers and maintaining a content calendar. Ability to customize email templates and familiarity with basic HTML, light mode/dark mode considerations, and ADA compliance.

Qualifications:

• BA/BS degree
• 5+ years of email marketing experience with strong experience in nurture to convert programs
• 1+ years experience in acquisition marketing.
• Proven ability to to translate data into strategic insights and ability to tell a story through data.
• Strong collaboration skills: must be able to work closely with VP of Marketing and Brand Manager to develop engaging email automations and campaigns.
• Independent worker: self-starter with a can-do attitude and excellent organizational skills. 
• Strong project management skills.
• Proficient in Klaviyo or similar ESPs, email best practices, and marketing analytics.
• Campaign creation, tracking, tagging, testing – you know the drill.
• CRM management skills.

All offers are contingent on the successful completion of a background check.

Compensation & Benefits

SpotOn Fence offers total compensation packages based on employees' professional experience.

SpotOn’s benefits include: Health/Dental/Vision (up to 95% company sponsored depending on plan), HSA/FSA/Dependent Care savings plan, 135 hours paid vacation, 10 paid holidays, 104 hours sick time, Medical & Parental Leave, Tuition Assistance, matching 401K plan, Disability Insurance, & Life Insurance. This position is eligible for remote work or a hybrid role. And when you come to the office, you can bring your dog to work every day!

Commitment to Diversity

SpotOn Fence is committed to maintaining a diverse workforce and an inclusive work environment. We do not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status.