Email Marketing Coordinator - World Learning
Washington, DC
About the Job
Email Marketing Coordinator - SCHOOL FOR INTERNATIONAL TRAINING (SIT)
Reports to: Digital Marketing Manager
Base of Designation: Washington, D.C.
Grade: DC-3
Salary: $52,800-$59,400, based on experience and base of designation.
Overview:
The Email Marketing Coordinator plays a central role in leading the SIT's digital marketing initiatives to enhance the institution's visibility, support student enrollment, and boost engagement efforts. This position involves developing and implementing new ideas in our email marketing campaigns. Key responsibilities include oversee email journeys, set up dashboards and reports, organize folders and set up emails to be sent out for different programs. The Email Marketing Coordinator will influence SIT's digital marketing direction, aligning strategies with the institution's core objectives and values.
RESPONSIBILITIES
- Develop email marketing journeys for different programs.
- Manage multiple leads and put them in the correct campaigns.
- Utilize analytical tools to measure campaign performance, conduct market research, and identify target audience behaviors to refine marketing strategies.
- Monitor and analyze digital marketing trends and competition to keep SIT's strategies at the forefront of the industry.
- Oversee the implementation of marketing automation tools and technologies to streamline marketing processes.
- Align strategies with brand plans and business priorities, consistently achieving or exceeding key performance indicators (KPIs).
- Manage email marketing and SEO with the Digital Marketing Manager.
- Oversee the digital marketing budget for SIT Graduate Institute, SIT Study Abroad, and The Experiment in International Living, ensuring optimal resource allocation.
- Forge and maintain strategic partnerships with external vendors, agencies, and key industry influencers to amplify SIT's digital presence and reach.
- Lead the development and execution of an effective content strategy, ensuring engaging and relevant content across emails.
- Bachelor's degree in marketing, communications, or related field.
- 3-5 years of higher education experience
- Proficiency in email marketing tools (preferably Salesforce Marketing Cloud)
- Experience working with CRM (Salesforce, Hubspot, etc.)
- Strong understanding of email marketing journeys.
- Excellent project management and communication skills.
- Ability to think strategically, analyze data, and make data-driven decisions to optimize leads and contacts.
- Passion for education and a commitment to promoting the university's values and mission.
Vaccination is strongly recommended for all employees in our U.S. offices except for those receiving medical or religious exemptions. If boosters are subsequently recommended by the Centers for Disease Control and Prevention (CDC) then employees and faculty will be recommended to receive the booster within thirty (30) days of their eligibility.
Benefits
World Learning provides a comprehensive and competitive benefits package that includes: medical, dental, vision, FSA/HRA, Life/AD&D, Short Term/Long Term Disability, EAP, Parking and Transit, 403 (b) retirement plan (when applicable) for full-time and eligible part-time employees.
The World Learning Inc. Family
For more than 90 years, World Learning Inc. is a thriving global organization made up of The Experiment in International Living, the nation's most experienced provider of international education through exchanges for high school students; School for International Training, offering accredited undergraduate study abroad programs through SIT Study Abroad and internationally focused master's degrees through SIT Graduate Institute; and World Learning, a global development and exchange nonprofit organization.
World Learning | worldlearning.org
World Learning has worked to create a more sustainable, peaceful, and just world. World Learning's education, development, and exchange programs help people find their voices, connect with their communities, strengthen the institutions that form the backbone of a democratic society, and build relationships across cultures. With World Learning's support, these emerging leaders tackle critical global issues like poverty, conflict, and inequality.
The Experiment in International Living | experiment.org
The Experiment in International Living is the nation's most experienced provider of international education through exchanges for high school students. For more than 90 years, The Experiment has empowered young people to step off the beaten path, experience the world as a classroom, immerse themselves fully in another culture, and build the knowledge and skills needed to confront critical global issues.
SIT | sit.edu
School for International Training (SIT) was founded in the early 1960s as a training center for the first Peace Corps volunteers. For nearly 60 years, SIT has prepared students to be effective changemakers and global citizens through experiential education focused on the world's most critical global issues. SIT Study Abroad offers accredited summer and semester undergraduate programs in Africa, Asia and the Pacific, Europe, Latin America, and the Middle East, as well as comparative programs on multiple continents. SIT Graduate Institute offers global and hybrid certificates, master's, and doctoral degrees.
An organizational commitment to diversity, equity, inclusion, and access.
We are a globally diverse community of staff, faculty, board members, alumni, students, and participants who believe that inclusive and equitable practices are at the heart of a peaceful and just world. Each of us strives to honor diverse voices and lived experiences, examine our own biases and privileges, actively work to address inequities in our structures, and foster a community of open dialogue. We are committed to acting with accountability, transparency, reciprocity, authenticity, and empathy.
World Learning is an equal employment opportunity/affirmative action/veterans/ADA employer, committed to increasing the diversity of its workforce.