Email & Marketing Automation Manager - HealthStream, Inc

As the #1 advisor for developing and empowering people to deliver the highest quality care, HealthStream's brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations.

What does our values-based culture offer you?

• A collaborative work environment
  
• A mission-oriented mindset
  
• Work-from-home flexibility
  
• A chance to grow your career
  

All our HealthStreamers share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a HealthStreamer, you will be at the forefront of healthcare technology innovation!

We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.

We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

We make sure patients receive competent care from qualified people. As a HealthStream team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments.

Your Role As a HealthStreamer

Position Summary

HealthStream is seeking an Email & Marketing Automation Manager to join our Demand Marketing team and will build emails and landing pages, audience segmentation, program testing, building reports and analyzing marketing programs, as well as working on back-end functionality of the Pardot marketing automation platform. This role includes supporting operational lead and data flow ensuring that CRM integration works as intended.

The Email & Marketing Automation Manager role will support HealthStream's internal team of product marketers in executing marketing campaigns with the goal of generating new sales qualified leads and increasing engagement with existing leads.

The ideal candidate has experience using Pardot and the Salesforce product suite.

The role reports to the Sr Manager, Email & Marketing Automation.

Essential Duties and Responsibilities

You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.

• Create emails, landing pages, and forms within Pardot, Marketing Cloud, Mailchimp or other systems
  
• Program, configure, test, deploy, monitor, track, and report on campaigns; including email (nurture, trigger, drip, ad hoc), content marketing, landing pages, forms, and lead scoring
  
• Execute with quality (QA checklist, proofreading, testing, approvals), maintain master email calendar (scheduling, cadence), and monitor distribution (verify successful sends and track lead delivery).
  
• Knowledge of email best practices, including: subject lines, messaging, creative, and segmentation
  
• Compliance with regulations, including: CAN-SPAM, GDPR, etc.
  
• Manage lists in Pardot, ensuring the list data is clean and contains available field values.
  
• Conduct A/B testing on marketing programs to maximize the effectiveness of tools and processes
  
• Monitor lead acceleration from Pardot to CRM (Salesforce) to ensure complete and accurate data flow
  
• Manage, organize, and prioritize multiple projects at different stages of completion and due dates
  
• Stay up-to-date with the latest B2B marketing automation practices and tactics and recommend optimal automation utilization where appropriate
  
• Other duties as assigned
  

Qualifications

What You Will Need to be Successful

Education, Experience and Knowledge Required

• Bachelor of Arts in Marketing, Communications or related field a minimum requirement.
  
• Proficient in marketing and sales automation platforms preferably Pardot and Salesforce
  
• At least 3 years Pardot experience and Pardot Admin Certified a plus.
  
• Strong marketing automation execution experience
  
• Salesforce product suite a plus
  
• Experience analyzing campaigns, data, and reports
  
• Previous experience working in a complex organization
  

Skills and Abilities Required

• HTML knowledge/proficiency
  
• Interpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail
  
• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  
• Experience working in a collaborative, deadline-driven environment
  
• Strong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant data
  
• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  
• Ability to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity
  
• Demonstrated ability to interface cross-functionally with other teams
  
• Emphasis is on results-based marketing, therefore excellent track record is essential.
  

Benefits

HealthStream offers a comprehensive benefits package to eligible employees, including:

• Medical, Dental and Vision insurance
  
• Paid Time Off
  
• Parental Leave
  
• 401k and Roth
  
• Flexible Spending Account
  

• Health Savings Account
  
• Life Insurance
  
• Short- and Long-Term Disability
  
• Medical Bridge Insurance
  
• Critical Illness Insurance
  

• Accident Insurance
  
• Identity Protection
  
• Legal Protection
  
• Pet Insurance
  
• Employee Assistance Program
  

• Fitness Reimbursement
  

If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer!