Editor in Chief - Rep Fitness

JOB DESCRIPTION

Job Title: Editor in Chief

Department: Creative Team

Reports To: Director of Creative and Brand

FLSA Status: Exempt

Compensation Base Range: $80,000.00 - $105,000.00

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

RECHARGE YOURSELF!

• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

ABOUT THE ROLE:

As the Editor-in-Chief, you will be the driving force behind our goal to be a content powerhouse, overseeing all written content creation and curation for the team. You will work closely with writers, designers, freelancers, and other stakeholders to ensure our content is engaging, accurate, and aligned with our brand voice. Your leadership will be instrumental in fostering a creative environment that promotes focus, collaboration, and growth. This is a critical role within our organization, essential for driving results and contributing to our growth objectives.

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.

• Editorial Leadership: Help drive the overall editorial direction, strategy, and vision for all written content across platforms.
• Content Management & Coordination: Collaborate with cross-functional teams on the content calendar, ensuring timely delivery of high-quality articles, features, and multimedia content.
• AI Integration: Leverage AI tools and technologies to enhance content creation, streamline editorial processes, and improve audience targeting and engagement.
• Team Development: Recruit, mentor, and manage a team of writers and freelancers, fostering a culture of creativity, accountability, and professional growth. Help the team prioritize the needle-moving projects.
• Quality Control: Ensure all content meets the highest standards of accuracy, clarity, and brand alignment through thorough editing and proofreading.
• Collaboration: Work closely with marketing, design, and social media teams to create cohesive content campaigns that engage our audience.
• Audience Engagement: Analyze audience feedback and metrics to inform content strategies, enhance reader engagement, and grow our audience. Conduct monthly reporting on performance of content and gap analysis for content.
• Trend Analysis: Stay informed about industry trends, emerging technologies, and best practices to maintain a competitive edge in content creation.

SUPERVISORY RESPONSIBILITIES:

• Delegates authority to carry out work of a unit to subordinate supervisors or managers.

WHAT YOU WILL BRING:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• You have a background in and passion for strength and fitness. You understand the culture, audience, and voice of the fitness community.
• Fluent in The Associated Press Stylebook.
• Exceptional writing, editing, and organization skills.
• Strong understanding of digital publishing, SEO best practices, social media and content strategies.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Portfolio that showcases writing and editing.

COMPUTER SKILLS:

• Content Management Systems (CMS): Proficiency in popular CMS platforms (e.g. Shopify) for publishing and managing digital content.
• Analytics Tools: Familiarity with analytics platforms (e.g., Google Analytics, social media insights) to track content performance and audience engagement metrics.
• SEO Tools: Understanding of SEO tools (e.g., SEMrush, Moz) for optimizing content to improve search visibility and rankings.
• Graphic Design Software: Basic knowledge of graphic design tools (e.g., Canva) to assist in the creation of visual content and marketing materials.
• AI Tools: Experience with AI content generation and optimization tools (e.g., ChatGPT) to enhance content strategy and production.
• Project Management Software: Familiarity with project management tools (e.g., Monday.com) for organizing workflows, managing editorial calendars, and tracking team progress.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree in journalism, communications, or a related field; or relevant work experience.
• 10+ years of experience in editorial roles, with a proven track record in leadership, organization, and content strategy.
• Experience in graphic design, photo/video, proficiency in programs like Canva is a plus but not required.
• Certified in training and/or have a degree in health/fitness is a plus but not required.

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - building partnerships and working collaboratively with others to meet shared objectives

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Drive engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives

Plans and aligns - planning and prioritizing work to meet commitments aligned with organizational goals

Ensures accountability - holding self and others accountable to meet commitments

Cultivates innovation - creating new and better ways for the organization to be successful

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.