Ecommerce Specialist - American Threads

We are a dynamic and fast-growing women’s fashion brand seeking a talented and proactive E-Commerce Specialist to take full ownership of our e-commerce website. The ideal candidate will ensure our online platform runs smoothly, delivers a seamless shopping experience, and drives sales growth. This role requires a balance of technical expertise, creativity, and attention to detail to maintain and optimize the digital storefront.

Key Responsibilities

Website Management

• Own the end-to-end management of the e-commerce website.
• Ensure the website is fully operational and its health is maintained, including regular testing.
• Optimize website speed, performance, and user experience across desktop and mobile platforms.
• Collaborate with design team to update banners, collection pages, navigation, and overall aesthetic of our site

Product Management

• Handle all product uploads, ensuring accurate and compelling product descriptions, images, and metadata.
• Implement SEO best practices for product uploads to maximize organic traffic and search visibility.
• Monitor inventory levels and coordinate with the merchandising team to ensure accurate product availability.

Campaign Implementation

• Set up and manage promotions and discounts in alignment with the Editorial calendar.
• Plan and execute email marketing campaigns for promotions, loyalty programs, and new arrivals.

Analytics

• Monitor website analytics and sales data to identify trends, opportunities, and areas for improvement.
• Provide regular reports on e-commerce performance and suggest actionable insights.

Collaboration and Agency Support

• Support external agencies to support website development, SEO strategies and Paid Media campaigns
• Ensure timely delivery of projects and maintain strong communication with outside partners.

Customer Experience

• Maintain and enhance the online shopping experience, ensuring it aligns with the brand's aesthetic and values.
• Troubleshoot and resolve customer issues related to the website promptly and effectively.

Qualifications

• Bachelor’s degree
• 4+ years of experience in e-commerce, preferably within the fashion or retail industry.
• Proficiency in Shopify Plus
• Strong understanding of SEO, Google Analytics, and digital marketing principles.
• Experience with website optimization, A/B testing, and CRO (conversion rate optimization).
• Excellent attention to detail and organizational skills.
• Strong problem-solving abilities and a proactive attitude.
• Ability to collaborate effectively with cross-functional teams and external agencies.

Benefits

• Paid Time Off
• Sick Leave
• 401k with company Matching
• Health Insurance
• Generous Employee Discounts