Ecommerce Sales Channels Leader - HC Brands

Jacksonville, FL 32207

About the Job

Description

At HC Brands, we believe that connections are everything. We specialize in customizing and selling thousands of products that help our customers connect with the people they love, the places where they live, and the things that matter most.

We are seeking a visionary Ecommerce Sales Channels Leader to drive growth and profitability across our digital sales channels. This is a pivotal leadership role, managing a team of six channel managers who act as business owners for their respective ecommerce websites and marketplaces. You will guide their efforts to optimize P&L performance, drive customer-centric innovations, and align with broader marketing and operational strategies.

This role demands expertise in direct marketing, merchandising, pricing, margins, SEO, AOV tactics, conversion optimization, and customer journey design. The ideal candidate thrives on data, empowers their team, and relentlessly pursues excellence in delivering seamless customer experiences and sustainable business growth.

What you'll do:

Strategic Leadership

Lead and inspire a team of six channel managers, fostering ownership, collaboration, and accountability for their channels.
Develop and implement innovative strategies to increase revenue, improve conversion rates, enhance Average Order Value (AOV), and maximize profitability.
Align channel goals with company-wide objectives, collaborating with cross-functional teams to ensure consistent growth and scalability.
Maintain expertise on ecommerce and digital marketing trends to ensure the business remains innovative and competitive.

Employee Development

Mentor and coach channel managers to take full ownership of their responsibilities and prepare for future leadership roles.
Conduct regular performance reviews, provide constructive feedback, and foster a culture of continuous improvement.
Develop career growth paths and succession plans for team members to support organizational success.

P&L Ownership and Optimization

Develop revenue and performance forecasts, setting achievable targets for team members aligned with business goals and market trends.
Regularly evaluate each channel’s P&L, identifying opportunities to improve margins, optimize pricing, and control costs.
Partner with channel managers to create action plans to develop and capitalize on growth opportunities.

Merchandising and Conversion Optimization

Oversee merchandising strategies to improve product presentation, site navigation, and promotional effectiveness.
Lead A/B testing initiatives to optimize conversion rates and enhance overall performance.
Leverage insights from analytics, heatmaps, and competitive benchmarking to inform data-driven decisions.

Assortment Planning and New Product Development

Analyze market trends, customer feedback, and competitive insights.
Partner with cross-functional teams to align product development initiatives with channel-specific sales goals and profitability targets.
Collaborate with product design, buying, and operations teams to identify opportunities for expanding and optimizing product assortments.
Monitor the performance of new products, providing feedback and recommendations for future improvements.

Customer Journey and Experience Design

Analyze the customer journey end-to-end to identify friction points and opportunities for improvement.
Collaborate with UX, design, and IT teams to optimize navigation, checkout flows, and post-purchase experiences.
Use customer insights to develop initiatives that enhance satisfaction, retention, and lifetime value.

SEO and Digital Marketing Integration

Oversee the implementation of SEO strategies to drive organic traffic and improve search rankings.
Integrate SEO efforts with broader digital marketing initiatives, including email, paid search, social media, and content marketing.
Monitor and adapt to search algorithm changes and industry trends to maintain competitive advantage.

To do well in this role you’ll need to:

Core Values

Collaboration: Think Big and Make Thoughtful Decisions as a Team.
Curiosity: Be Opportunistic and Look at Our Business Differently.
Passion: Grow with Contagious Energy.
Grit: Roll Up Your Sleeves and Get Your Hands Inky.
Winning: Give Your Customers 1% More Every Day.
Accountability: No Excuses! Plan It and Own It!
Pride: Embrace a Winning Attitude and Be Proud to Deliver Excellence Every Day.

Qualifications

5-7+ years in ecommerce channel management, digital marketing, and/or related fields, with at least 3 years in a leadership role managing multiple teams or channels.
Proven success in driving growth and profitability through data-driven decision-making and team leadership.
Deep knowledge of P&L analysis, SEO, direct marketing, pricing strategies, merchandising, and conversion rate optimization (CRO).
Expertise in analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs), ecommerce platforms (e.g., Magento, Shopify), and data reporting tools.
Strong leadership, collaboration, and communication skills with a history of building high-performing teams.
Entrepreneurial approach to problem-solving and decision-making.
Customer-focused, with a passion for delivering exceptional shopping experiences.
Analytical and data-driven, with the ability to turn insights into actionable strategies.

Job Details
Department: Marketing
Report To: Chief Marketing Officer
Location: This role is on-site at our Jacksonville, FL office.

Benefits:

We care deeply about making HC Brands an amazing place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a level of support while inspiring them to do their best work.

The specific benefits we offer include:

Health, dental, vision, and life insurance
8 paid holidays
Paid time off (PTO)
401(k) plan with a company match on the first 5% contribution
16 paid hours of community service time off
50% employee discount on our products
Quarterly incentive bonus program potential if the company achieves its Net Operating Income (NOI) goals

Beyond the tangible benefits though:

You will be part of a growing team whose purpose is to create a culture that underscores connections with employees, customers, businesses, and community. While we’re in the business of personalization, we also exist in a society where individual interactions are harder and harder to come by. In response to this challenge, we’ve made it our mission at HC Brands to prioritize people and relationships—one custom order at a time. It’s not just a clever blurb on our website or a catchy acronym we pass around the office. It’s what we do, and more importantly, it’s who we are.

Equal Employment Opportunity

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at HC Brands.

HC Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

HC Brands is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in the company policy and the way we do business at HC Brands and is an important principle of sound business management.

Source : HC Brands