eCommerce Marketing Manager - HealthStream, Inc

As the #1 advisor for developing and empowering people to deliver the highest quality care, HealthStream's brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations.

What does our values-based culture offer you?

• A collaborative work environment
  
• A mission-oriented mindset
  
• Work-from-home flexibility
  
• A chance to grow your career
  

All our HealthStreamers share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a HealthStreamer, you will be at the forefront of healthcare technology innovation!

We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.

We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

We make sure patients receive competent care from qualified people. As a HealthStream team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments.

Your Role As a HealthStreamer

Position Summary

HealthStream is seeking an eCommerceMarketing Manager to join our Digital & eCommerce Marketing team supporting HealthStream's Business-to-Professional channels with the goal of generating online sales for HealthStream direct purchase products. In this role, the eCommerce Marketing Manager will implement marketing plans to achieve sales and conversion goals. Build and execute media, marketing and email campaigns, ensuring the content is clear and error-free, and optimize creative and messaging for the best experience across devices and systems. Manage subscriber and acquisition databases, analyze campaign metrics, and provide insights for improving campaign and conversion effectiveness.

Knowledge of eCommerce marketing is a must, and knowing how to plan media and organic campaigns and operate email databases is essential. The ideal candidate has experience using Shopify, Klaviyo, Pardot, Marketing Cloud and the Salesforce product suite.

Essential Duties and Responsibilities

You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.

• Build and implement eCommerce marketing campaigns that drive purchase, customer engagement, and brand loyalty
  
• Manage daily operations of the eCommerce email marketing channel, including the execution email campaigns, automated flows, transactional emails, and all lifecycle messaging
  
• Identify target audiences and manage lists in Klaviyo and Pardot, ensuring the list data is clean and contains available field values.
  
• Work closely with the paid ad team to optimize creative and create cohesiveness of all marketing strategies
  
• Program, configure, test, deploy, monitor, track, and report on marketing impact on online purchases
  
• Execute with quality (QA checklist, proofreading, testing, approvals), maintain master marketing calendar (scheduling, cadence), and monitor execution (traffic, conversion, deliverability).
  
• Upgrade marketing and email templates using graphics, personalization, and advanced features
  
• Conduct A/B testing on marketing programs to maximize conversion and revenue opportunity
  
• Monitor performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates
  
• Manage, organize, and prioritize multiple projects at different stages of completion and due dates
  
• Remain compliant with regulations, including: CAN-SPAM, GDPR, etc.
  
• Stay up-to-date with the latest B2C practices and tactics and recommend strategies.
  
• Other duties as assigned
  

Qualifications

What You Will Need to be Successful

Education, Experience and Knowledge Required

• Bachelor of Arts in Marketing, Communications or related field a minimum requirement.
  
• At least 2 years eCommerce marketing experience with Shopify, Magento. Commerce Cloud or other commerce systems
  
• At least 3 years digital marketing experience with Klaviyo, Mailchimp, Pardot, Marketing Cloud, HubSpot, Braze or similar tools
  
• Salesforce product suite a plus
  
• Experience analyzing campaigns, data, and reports
  
• Previous experience working in a complex organization
  

Skills and Abilities Required

• HTML knowledge/proficiency
  
• Experience with developing customer segmentation strategies
  
• Interpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail
  
• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  
• Experience working in a collaborative, deadline-driven environment
  
• Understand direct-to-consumer eCommerce, media, retention marketing trends, and Email/CRM technologies and compliance with regulations, including CAN-SPAM, GDPR, etc.
  
• Understand email best practices to be able to give feedback to copywriters, recommend subject line tests and optimizations, etc
  
• Understanding of web technologies, browsers, analytics and content management systems and processes
  
• Strong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant data
  
• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  
• Ability to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity and tight deadlines.
  
• Demonstrated ability to interface cross-functionally with other teams
  
• Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance.
  
• Emphasis is on results-based marketing, therefore excellent track record is essential.
  

Benefits

HealthStream offers a comprehensive benefits package to eligible employees, including:

• Medical, Dental and Vision insurance
  
• Paid Time Off
  
• Parental Leave
  
• 401k and Roth
  
• Flexible Spending Account
  

• Health Savings Account
  
• Life Insurance
  
• Short- and Long-Term Disability
  
• Medical Bridge Insurance
  
• Critical Illness Insurance
  

• Accident Insurance
  
• Identity Protection
  
• Legal Protection
  
• Pet Insurance
  
• Employee Assistance Program
  

• Fitness Reimbursement
  

If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer!