Ecommerce and Digital Marketing Specialist - Connecticut Innovations

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join Ellis Brooklyn as an Ecommerce and Digital Marketing Specialist!

• Ellis Brooklyn is a clean and eco, award-winning fragrance line carried at Sephora, Ulta, Credo, and international retailers like Mecca and Space NK.
• Please note this position is in-office 4 days a week with Fridays remote.

Ecommerce and Digital Marketing Specialist | Job Description

We’re looking for a motivated and detail-oriented Ecommerce and Digital Marketing Specialist for our fast-growing beauty company! This role will provide leadership and execution of across our ecommerce channels (website, Amazon and TikTok shop). This role is accountable for driving sales and profitability through digital marketing, merchandising, data and analytics, user experience, and site operations. This is a cross functional role working with internal creative and marketing teams as well as managing external agencies, while executing day-to-day online operations of the e-commerce platforms.

• REPORTING

  Gathering and reporting on KPIs daily, weekly and monthly. Managing site and google analytics. Presenting a monthly ecommerce overview to senior management.

  
  

• CALENDAR MANAGEMENT

  Managing ecommerce & promotional calendar aimed towards hitting revenue goals as well as delivering rewarding and seamless experience for customers.

  
  

• SITE MANAGEMENT & OPTIMIZATION: Adding, uploading, and creating product pages. Creating, testing and launching promotions. Managing all site integrations and apps. Optimizing site experience for improved conversion rate.
• EMAIL & SMS MARKETING

  Managing creative briefs, building and scheduling email and SMS campaigns.

  
  

• PAID MEDIA: Managing creative briefs, tracking spend, revenue and core KPIs for Paid Social, Paid Search and Google Shopping. Assisting with the management of the digital marketing agency for a best-in-class ecommerce paid media strategy.
• SEARCH ENGINE OPTIMIZATION

  Continuously optimizing content and copy for search engine favorability

  
  

• AMAZON

  Assisting in the management of amazon seller central.

  
  

• LOGISTICS

  Collaborating with the operations team to ensure site orders are fulfilled in a timely manner and website stock is always healthily maintained.

  
  

• UPDATES

  Staying up to date with the newest ecommerce features, functionality and trends. Recommending updates as needed.

  
  

Qualifications & Skills

• 2+ years of experience leading e-commerce operations, with a background in managing rapid growth in a DTC business.
• Experience with Shopify as well as key supporting technology and marketplace platforms like Klaviyo and SMS marketing software
• Amazon marketplace experience
• Tiktok Shop experience preferred.
• Thrives in an entrepreneurial environment and executes with a sense of ownership.
• Highly collaborative, self-aware, enthusiastic and passionate.

Compensation & Benefits

• 2 weeks of paid vacation
• Medical plan
• Company discounts and other perks
• Salary range $65,000-75,000. Note, the actual salary is highly dependent on the candidate's qualifications.

Ellis Brooklyn is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

• The health and safety of you and the Ellis Brooklyn Team is important to us. Covid-19 vaccination will be required to work in our office.