Ecommerce Digital Marketing Coordinator - PERRY ELLIS INTERNATIONAL INC

Job Description

The Ecommerce Digital Marketing Coordinator role will support the Digital Marketing team by coordinating initiatives related to ecommerce customer reviews, email marketing, loyalty programs and all associated data. The role will continue to evolve and support the ecommerce team. A primary responsibility is for collecting, distributing, tracking and managing samples sent to select customers to grow our product reviews online across all PEI websites. 

DUTIES AND RESPONSIBILITIES:

• Assist with reporting related to overall CRM team as it relates to customer retention, customer profiles and email marketing

• Maintain reporting accuracy in relation to inventory integrity across all DTC sites to ensure that all available inventory is available on-site. 

• Target, source, research, contact and negotiate with potential customers and influencers to participate in the PEI Sampling program.  

• Responsible for all ROI / ROAS / ENGAGEMENT / CAMPAIGNS analytics tracking for the program

• Work with buyers on which new key styles for the season will be sent to customers for review

• Help with the creation and evolution of campaign performance reports and dashboards to measure, report and assess the performance of Ecommerce programs against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights

• Moderate reviews and answering customer questions for all orders through reviews platform

• Maintain professional conversation and coordinate contracts with customers through sample program and customer reviews/questions

• Maintain tracking and reporting system for personal customer data and sample whereabouts as well as reviews collected

• Organize customer data and UGC created to develop insights to optimize program

• Develop reports based on applicable data such as conversion rates related to the sample program and overall reviews 

• Other duties as needed/assigned within DTC business

SKILLS, KNOWLEDGE AND ABILITIES

• Positive, can-do attitude

• Deadline-driven, excellent organizational skills and attention to detail

• Must be able to work independently and with a team and be resourceful

• Must exhibit strong communication, time management skills and interpersonal skills

• Ability to prioritize projects and handle multiple tasks

• Ability to develop and maintain productive relationships and communicate effectively with internal and external partners

• Ability to multitask, work in an extremely busy environment and remain positive and productive.

• Self-starter; effective in managing projects from the ground up

• Advanced knowledge of Microsoft Excel, Word, and PowerPoint, and Google Office

See Job Description