Ecommerce Coordinator - Kids2

SUMMARY:

The Ecommerce Coordinator supports Kids2 ecommerce go-to-market efforts across the entire portfolio and executes changes to product listings on tier two retailer sites. This role is responsible for translating business and product specifications into ecommerce-friendly data that meet retailer-specific requirements while ensuring the Kids2 product line is consistently represented in conjunction with brand standards.

This role reports to the Sr. Manager, Ecommerce Digital Shelf and is both challenging and fun. While some responsibilities remain consistent week to week, the day-to-day tasks may vary, making it an essential part of a fast-paced, high-growth team within a world-class organization.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

Digital Merchandising (Tier 2 Accounts):

• Support Home Depot and Wayfair accounts by managing the digital shelf to drive conversion for our brands.
• Set up, manage (add, update, remove), and optimize the full catalog of products launched on Home Depot and Wayfair; adhere to launch timelines, marketing calendars and requirements.
• Ensure that ecommerce product content is kept up-to-date, complete, and consistent so that all products are fully merchandised and assigned to the appropriate categories.
• In PIM (Salsify), maintain account product lists, channel accuracy and completeness and utilize channels to send content to retailers.
• Support the creation and execution of ad-hoc digital asset requests, including:
• Side-by-side competitor comparisons for internal analysis or external use.
• Custom product thumbnails with text overlays for enhanced online presence.
• Coordinate with creative teams to ensure high-quality assets align with brand standards and meet retailer requirements.
• Communicate with retail partners to understand platform changes, new opportunities, or content requirements.
• Send The Product Weekly notifications for content readiness for sales.
• Manage the upload and merchandising of content optimizations into Brandfolder and Salsify.
• Manage incoming ecommerce request tracker and submit requests to creative as needed.
• Serve as overflow for other content-related tasks that need support across business.

Ecommerce Administrative Support:

• Coordinate the sourcing of content and subsequent publication of the Digital Commerce Digest.
• Complete administrative tasks to support ecommerce team including purchase order requisition, budgeting, accruals, and forecast.
• Partner with legal to review, finalize and route new contracts to signature.
• Complete new vendor setup.
• Process corporate card expense reports for department VP.
• Item set up and maintenance within price monitoring tool, Price2Spy.
• Assist with translations support.
• Primary POC for Profitero (add new users, coordinate meetings, communicate about new materials); keep Profitero Salsify channel up to date.
• Own the managed keywords list; update quarterly and ensure data is loaded and archived bi-annually with ecommerce analytics platform (Profitero).
• Help edit/optimize ecommerce product titles based on keyword research for major US accounts.

Digital Merchandising (General / D2C / 3rd Party Marketplaces):

• Manage and update (set up/remove) shop.Kids2.com product detail pages and category tags/site navigation according to digital merchandising best practices and product assortment, adhere to launch timelines and marketing calendar, validate changes, troubleshoot issues as they arise.
• Ensure new items are added in coordination with department VP.

QUALIFICATIONS & EXPERIENCE

• 0-1 year’s work experience in ecommerce, digital marketing, website management or education/internship equivalent
• Enjoys building relationships with customers and internal partners
• Experience in a Consumer-Packaged Goods (CPG) brand preferred
• Familiarity with PIM systems like Salsify and a willingness to become a subject-matter expert, learn new capabilities and share opportunities
• Working knowledge of SEO, digital marketing, ecommerce and websites / how products are loaded; experience with ecommerce copywriting a plus
• Quick learner; flexible and able to adapt to changing processes and responsibilities, juggle multiple projects and deadlines
• Has a strong sense of urgency; thrives in a fast-paced environment
• High aptitude for learning new software and understanding new technologies

EDUCATION & SKILLS

• Bachelor's degree from a four-year college or university in a business-related discipline (Marketing, Sales, Business Administration, eCommerce or related field)
• Proven project management skills, attention to detail and exceptional organizational skills
• Strong time management, problem-solving, and prioritization skills
• Able to work independently and together as part of a team
• Excellent communications skills (verbal and written)
• Comfortable working in a variety of digital/eCommerce platforms (e.g., Profitero, Salsify); willingness to learn and stay sharp

CERTIFICATES, LICENSES, REGISTRATIONS

• None required

COMPUTER/TECHNICAL SKILLS

• Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, etc)

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear.
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The team member is occasionally required to stand, walk, and taste or smell.
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

• General office environment
• This hybrid role comes to our Buckhead office on Tuesday, Wednesday and Thursday.