eCommerce Analytics Manager at Rural King

About us

Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.

When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2% * Healthcare plans to support your needs * Virtual doctor visits * Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program * 15% Associate Discount * Dave Ramsey’s SmartDollar Program (no cost to you!) * Associate Assistance Program * RK Cares Associate Hardship Program

• 24/7 Chaplaincy Services

What You’ll do

As the Ecommerce Analytics Manager you will be responsible for leveraging data-driven insights to optimize the online shopping experience, drive conversion rates, and support business decisions related to the growth and performance of the ecommerce platform. This role will work cross-functionally with marketing, merchandising, UX/UI, and IT teams to deliver actionable insights, identify trends, and help implement data strategies that improve customer experience and business performance.

• Lead the development, maintenance, and optimization of key performance indicators (KPIs) for ecommerce performance, including conversion rates, average order value, customer lifetime value, traffic, and more.
• Analyze customer behaviors, purchasing trends, and sales performance across various digital channels.
• Create dashboards, reports, and presentations to communicate insights to key stakeholders, such as marketing, buying, IT, and executive teams.
• Utilize A/B testing, customer feedback, and other analytical methodologies to assess customer journey effectiveness and website optimizations.
• Provide actionable insights into customer segmentation, product performance, pricing strategies, and inventory management.
• Assist in identifying new growth opportunities, including product assortment expansion, website design improvements, and conversion optimization.
• Manage and optimize ecommerce analytics tools, including Google Analytics, Adobe Analytics, Quantum Metrics or other relevant platforms.
• Oversee the integration of various analytics and reporting tools with the ecommerce platform to ensure accurate data collection.
• Ensure data integrity and consistency across different systems and departments.
• Collaborate with UX/UI and product teams to help drive improvements to the online customer journey and site performance.
• Work with data engineers or IT teams to troubleshoot technical issues and optimize tracking or data flow.
• Act as a key advisor to senior leadership on ecommerce trends, market conditions, and opportunities for digital transformation.
• Identify bottlenecks in the customer journey and recommend solutions for improving site usability and user experience.
• Lead CRO initiatives through data-driven testing, including A/B testing, heatmap analysis, and funnel analysis.
• Provide insights and recommendations based on customer behavior analysis to increase engagement and conversion rates.
• Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
• Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
• Be a leader who will inspire and mentor your team to reach new heights for themselves and Rural King.
• Create a supportive and empowering work environment for your team.
• Lead and drive impactful projects that directly contribute to the success and growth of Rural King.
• Play a pivotal role in shaping the strategic direction and making a tangible difference.
• Mentor and inspire your team, fostering professional growth and contributing to a culture of continuous learning.
• Work on high-visibility initiatives that allow you to showcase your skills and expertise to both internal and external stakeholders.
• Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

Yes

Essential Qualities for Success

• At least 7 years of ecommerce analytic experience and a bachelor’s degree in Data Analytics, Computer Science, or related field.
• Proficiency with Microsoft Office Suite or related software.
• Working knowledge of Microsoft Office Suite.
• Proficiency with or the ability to quickly learn Google Analytics, Quantum Metrics, or the similar systems.
• Comfortable navigating computer systems and software to assist customers or manage tasks.
• Excellent verbal and written interpersonal and communication skills.
• Ability to provide clear direction, set performance expectations, and motivate team member to deliver high quality results.
• Strong decision-making and problem-solving skills to address challenges and make effective leadership decisions.
• Demonstrated ability to actively listen, ask relevant questions, and provide thorough and articulate responses.
• Experience in presenting information to individuals or groups in a clear, engaging, and persuasive manner.
• Demonstrated ability to meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
• Experience in working with complex data or documents, carefully examining details, and verifying information for completeness or correctness.
• Strong orientation toward process-driven approaches, demonstrated through previous experience an accomplishment.
• Contribute to the decision-making process by actively participating in discussions, providing insightful input, and challenging ideas constructively.
• Demonstrated ability to work efficiently and effectively under time constraints, ensuring timely completion of tasks and projects.
• Experience efficiently allocating time and resources to meet competing demands and deadlines.
• Demonstrate a high level of adaptability in response to changing priorities, unexpected challenges, and evolving business needs.
• Demonstrated willingness to take on new responsibilities, tasks, and projects demonstrating a proactive approach to learning and growth.
• Ability to approach challenges with a solution-oriented mindset.
• Comfortable with taking calculated risks and accepting accountability for decision outcomes.
• Ability to prioritize tasks and allocate resources efficiently.
• Strong communication and persuasive skills to negotiate and influence stakeholders’ at various levels in the organization.
• Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $99,000 - $130,925 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here; https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.