Earned Media Specialist (Hybrid) - L2TMedia

Evanston, IL 60201

About the Job

Who We Are:

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/

L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.

We are currently looking to fill an Earned Media Specialist position at L2TMedia!

Job Summary

The Earned Media Specialist will be responsible for the management of Facebook, Instagram, and Google Business Profile accounts, for several major automotive clients. Create and analyze onsite lead-generating offers using our proprietary platform. Oversee and respond to dealership reviews within our reputation management platform. This position would require the incumbent to be forward-thinking and have strong time-management skills.

Responsibilities

Develop and publish engaging copy to support client objectives
Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
Utilize our proprietary platform to build effective lead-generating offers on dealership websites using promotional information given by the client
Handle positive and negative reviews with positive and informative responses
Utilize reporting tools to deliver monthly analytics reports to client and project management teams
Conduct product and client level audits
Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
Offer insights/ideas for how L2TMedia can capitalize on industry trends
Data analytics - interpreting/analyzing results
Cross trained in area of focus within your product

Education Requirement

1-2 years of experience in communications, digital advertising

Required Skills

Exemplary verbal and written communication skills
Editing and copywriting skills
Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success).
Communicates to clients with command and proposes optimal solutions for both L2TMedia and the client
Expert advisor and solid collaborator with product and CST roles
Recognizes when issues of their own department will have downstream impact & alert affected partners in a timely manner
Ability to interact directly with clients via email and conference call and apply appropriate tone and knowledge of products

Preferred Skills

Experience with Facebook, Instagram, Google Business Profile, and Google Analytics a plus

L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

Source : L2TMedia