E-commerce Manager - Southern Shirt

Are you an accomplished E-commerce Manager with a passion for driving online success? Do you have a knack for leveraging e-commerce technologies and a proven track record of boosting online sales? If so, we invite you to join our dynamic marketing team as our next E-commerce Manager.

In this role, you will help develop and execute our e-commerce and digital marketing strategies, day-to-day operations of company websites, and enhance the overall online shopping experience for our valued customers. You'll collaborate closely with cross-functional teams, including sales, marketing, IT, and supply chain, to ensure seamless operations and align our e-commerce efforts with our broader business goals.

If you're ready to lead our e-commerce initiatives, optimize conversions, and provide an exceptional online journey for our customers, we encourage you to apply and be an integral part of our growth-focused team.

Key Responsibilities:

E-commerce Strategy:

• Develop and implement an effective e-commerce strategy in alignment with the company's overall business goals.
• Identify opportunities for growth and expansion in the e-commerce sector.
• Drive online revenue growth and profitability.

Website Management:

• Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Collaborate with web developers and designers to implement improvements and enhancements.
• Monitor website performance, uptime, and security.

New Features and App Implementation:

• Identify and evaluate opportunities to enhance our e-commerce capabilities through the implementation of new features and apps.
• Collaborate with developers and vendors to integrate new e-commerce technologies and functionalities.
• Ensure seamless integration and functionality of new e-commerce features and applications.

Product Management:

• Manage the online product catalog, including product listings, descriptions, images, and pricing. Ensure accurate and up-to-date information.
• Coordinate with product teams to launch new products and optimize existing listings.
• Implement merchandising strategies to maximize product visibility and sales.

Online Marketing:

• Plan and execute online marketing campaigns, including email marketing, paid advertising, social media, and content marketing, to drive traffic and increase conversion rates.
• Collaborate with the marketing team to create compelling product launches, campaigns, and promotions.
• Monitor the effectiveness of marketing efforts and adjust strategies as needed.

Customer Experience:

• Enhance the overall customer journey by optimizing the website's usability, navigation, and checkout process.
• Implement user experience improvements to increase customer satisfaction and reduce cart abandonment rates.
• Monitor and improve customer reviews and ratings.

Analytics and Reporting:

• Use data analytics tools to track website performance, sales metrics, and customer behavior.
• Generate regular reports and insights to inform decision-making.
• Identify trends and opportunities for improvement based on data analysis.

Inventory and Fulfillment:

• Collaborate with the supply chain and logistics teams to manage inventory levels and ensure timely order fulfillment.
• Monitor stock levels, coordinate with suppliers, and implement inventory management best practices.

Payment and Security:

• Ensure secure payment processing and compliance with industry regulations and data protection standards.
• Collaborate with IT and security teams to maintain a secure e-commerce environment.

Customer Service:

• Coordinate customer service efforts to resolve issues promptly and maintain high customer satisfaction levels.
• Address customer inquiries and provide support for online orders.
• Implement customer service best practices.

Competitive Analysis:

• Stay informed about industry trends, market competition, and emerging technologies to identify opportunities for improvement.
• Conduct competitor analysis to benchmark against industry leaders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Relevant certifications in e-commerce management, digital marketing, or related fields are a plus.
• Minimum of 5 years of experience with a proven track record of successfully driving e-commerce revenue growth and achieving sales targets.
• Experience with A/B testing, conversion rate optimization (CRO), and implementing best practices for improving website performance.
• Strong understanding of e-commerce analytics tools, such as Google Analytics, and the ability to derive actionable insights from data.
• Experience working with cross-functional teams and outside vendors to customization and configuration E-com websites to meet business needs.
• Experience in managing third-party vendor relationships, including negotiation and contract management.
• Strong understanding of digital marketing, SEO, and SEM.
• Exceptional project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced e-commerce environment.
• Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, IT, supply chain, and customer service.
• Experience managing content on website platforms such as Shopify.
• Proficient with Excel, with the ability to create and interpret reports used for forecasting, planning, and ROI analysis.
• Understanding of e-commerce customer acquisition strategies, retention tactics, and customer lifecycle management.
• Awareness of emerging trends and technologies in e-commerce, such as mobile commerce, voice commerce, and AI-driven personalization.
• Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail.
• Willingness to work occasional evenings and weekends to monitor website performance and handle urgent matters.

Why You're the Right Fit for this Position:

• Your expertise in e-commerce strategy and online operations will drive revenue growth and enhance the customer experience.
• Your proficiency in e-commerce platforms and analytics will ensure the effective management of our online store.
• Your passion for innovation and user-centric design aligns with our commitment to excellence in e-commerce.

Benefits

• Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.
• Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured.
• Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.
• Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.

• 401K Retirement with employer matching
• Medical, Dental, and Vision Insurance
• Paid Time Off (PTO) and Holidays
• Professional Growth Plans
• Performance Bonus Opportunities
• Health and Wellness Programs
• Continued Education Allowances
• Company Sponsored Luncheons and Events
• Generous Employee Discounts on SSCO Product
• Fun, Collaborative Work Environment with Great People!