E-Commerce Copywriting & Content Specialist - Corps Team

Our client, a leader in the power sports industry, is seeking an experienced Customer Service Specialist for a 12+ month contract assignment.  This position can either be fully remote, or hybrid in Plymouth, MN. 
Job Summary:
The Ecommerce Copywriting & Content Specialist is responsible for product copywriting and content creation on client websites and marketplaces to drive traffic, conversion and revenue while maintaining a brand voice. They will leverage their superb writing skills and digital experience to produce engaging content for our Amazon stores, client sites, and other digital channels. They will work as part of a cross-functional team to deliver high quality product content for accessories, service parts, and apparel items in our digital catalog.
 
The Specialist will implement and maintain content consistent with each channel – tailoring content to Amazon based on Amazon best practices, and meeting our style guide standards on client sites. They will execute content with SEO best practices in mind on each channel, leveraging tools to research and highlight critical keywords and drive maximum organic traffic to client websites and our Amazon pages.
 
Additional responsibilities include reacting to business direction with immediate product maintenance to ensure compliance, thorough cross-functional communication with internal and external partners, competitive analyses, extracting product attributes from client systems and product partners, understanding industry trends, understanding marketplace writing requirements, understanding SEO best practices, and excellent collaboration as part of a broader content team.

Essential Duties & Responsibilities:
Product Content Creation – As assigned

• Write product descriptions, titles, bullets, and other product assets which will best communicate the features, benefits, and advantages of our products, using appropriate brand voice(s) for each product
• Gather and implement product information (specs, images, attribution, etc.) in a deadline driven environment
• Complete product attribution to drive online merchandising
• Communicate cross-functionally to understand products and execute company strategies
• Apply business knowledge to identify and understand assortments and prioritize key initiatives
• Apply and update style guides to ensure consistent product presentation within category
• Partner with SEO team to implement SEO best practices and increase findability for our products on Amazon and client sites.

Business Acumen

• Own the brand voice when creating written content for Amazon or client sites
• Interpret how company strategies and changes impact category of business/direct responsibilities
• Utilize business knowledge and reporting to prioritize workload and projects accordingly
• Action content-related customer service issues and incorporate customer feedback to improve and enhance web experience
• Identify, plan and deliver product page enhancements (size charts, tech specs, videos, etc.) that aid in customer buying decision
• Perform competitive analyses to maintain knowledge of current industry trends

Technical/Process

• Troubleshoot systematic and style creation issues to ensure proper display of content on the website
• Evaluate internal workflow processes, identify opportunities and present suggestions for improvements
• Possess thorough understanding of internal tools and how actions taken within translate to website
• Ability to adapt to new processes, systems and strategies as eCommerce needs evolve
• Participate as subject matter expert within various content disciplines to drive process improvements and improve style guides based on expertise

Requirements, Skills, and Knowledge:

• Bachelor's degree in Business, Marketing, Communications, Journalism, or related experience.
• At least 2 years proven experience working as an E-commerce Content Specialist and/or copywriter, preferably with a focus on marketplaces and SEO.
• Experience writing product content for Amazon preferred; experience with other marketplaces is a plus.
• Excellent oral and written communication skills required.
• Excellent PC skills required, including Microsoft Excel, Word and PowerPoint.
• Knowledge of SEO principles and techniques, including keyword research, on-page optimization, link building, and technical SEO.
• Experience with SEO tools and analytics platforms, such as Google Analytics, Google Search Console, or Moz.
• Strong understanding of e-commerce marketplaces, their algorithms, and best practices for optimization.
• Experience with style guides and detailed content standards (including generating standards and implementing them).
• Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment.
• Strong systems understanding and ability to quickly learn new software tools
• Results-driven mindset with a focus on achieving measurable goals and objectives.
• Continuous learning and staying updated with the latest industry trends and changes.
• Experience with content management systems (CMS) required
• Powersports industry knowledge or writing experience a plus

Pay Rate $36.73 - $38.73 per hour.