E-Commerce Business Development Manager - Ultimate Image Printing
Santa Ana, CA 92704
About the Job
Ultimate Image Printing has recently acquired an established e-commerce B2C company, selling various customized print items. We are looking to scale growth using various methods of advertising (social ads, emails, user generated content, print, trade shows). At the same time, we are looking to adjust the branding of the company to compete in our ideal space.
Roles and Responsibilities:
- Analyze and evaluate the business health and performance of our B2C e-commerce website regularly and identify room for improvement.
- Plan and develop strategies and execute initiatives for revenue growth using marketing channels i.e., Email Marketing, Content Marketing, Affiliate Marketing, and Site Optimization, etc.
- Work closely with Web Designers, Operations and IT team to manage and complete projects.
- Work closely with production team to manage ads and product offerings to keep production consistent.
- Stay abreast of the marketing trends and requirements for a business within our space, to continuously find ways to increase and grow our company, and to keep our company in the minds of consumers without the need to consistently discount products.
- Be able to maintain advertising budgets, coordinate social campaigns, adjust ad spend, and monitor performance.
- Review customer journey through website to determine areas of improvement.
- Analyze clientele to determine our ideal client and market to look-alike audiences.
Requirements:
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
- Willing to learn new things and to continuously upgrade one’s skillsets and knowledge in line with the market trend and requirements.
- Experience with marketing programs (i.e., E-mail, affiliate, SEO/content marketing, etc.).
- Ability to work well with multiple teams and manage multiple projects at once.
- Experience with web analytics tools such as Google Analytics, Google AdWords.
- Experience with B2C E-commerce.
- Proven track record of e-commerce business development.
Additional information:
Ultimate Image Printing offers PTO, Health, Dental, Vision, 401k, and other benefits.
We take pride in the quality of our work, dedication to our customers and in our collective team spirit.
Source : Ultimate Image Printing