E-Commerce Analytics Manager at Virtual Company
Memphis, TN 38120
About the Job
Position Summary
As the web Analytics Manager, you will collaborate with cross-functional teams to design and drive insights from both quantitative and qualitative data. Your expertise in analytics will guide customer engagement strategies, track key performance indicators, and identify emerging trends that will inform data-driven marketing decisions.
You will lead a 3 to 5 person team ensuring alignment with marketing, merchandising, and other digital strategies. This role is pivotal in enhancing the performance of both B2B and B2C digital channels, with a focus on uncovering actionable insights related to strategy, customer journeys, conversion rates, and traffic performance.
Key Responsibilities:
- Lead the management of digital analytics and visualization tools (primarily Adobe Analytics; though also Google Analytics, Glassbox, Comscore, SAS, Power BI, Tableau, APT, etc.).
- Ensure proper data tracking and tagging in compliance with best practices, global tagging standards, and corporate policies.
- Serve as the subject matter expert for digital marketing reporting, including SEO, SEM, social media, and email marketing performance.
- Monitor and optimize the usability and performance of digital marketing campaigns, offering strategic recommendations to improve user engagement and conversion rates.
- Present findings and insights to leadership, offering data-driven recommendations to enhance marketing outcomes.
- Conduct financial analysis of the e-commerce business, including performance assessments of B2B and B2C operations.
- Assess and measure the impact of new site functionality, and plan/forecast online sales and promotional activities.
- Lead the design and implementation of processes and operational policies to improve analytics workflows.
Skills and Experience Required:
- 5 years of experience in web analytics, preferably within retail, e-commerce, or digital marketing environments.
- Proficiency in Adobe Analytics, with experience in AEM and CDP being a plus.
- Strong background in analyzing online marketing campaigns, including natural and paid search, email, affiliate, display, and social media.
- Advanced skills in SQL (e.g., SAS, Google BigQuery) for data analysis.
- Familiarity with third-party marketing platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch).
- Strong analytical mindset with a deep understanding of e-commerce metrics, web analytics, and statistical analysis.
- Excellent communication and interpersonal skills with the ability to present complex concepts to stakeholders.
Additional Details
- Employment Type: Perm / Direct-Hire
- Location: Memphis, TN
- Schedule: Hybrid / Monday – Friday
- Start Date: Immediate
- Target Compensation: $120k to $125k base plus 20% bonus
- Relocation: Assistance package provided
- Immigration / Work Status: H-1B / Green Card sponsorship will be considered for this position
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.