Director, Web Experience - ZoomInfo Technologies LLC
Waltham, MA
About the Job
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
ZoomInfo (ZI) is how businesses go to market (GTM) and we're on a mission to modernize go-to-market for everyone. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.
In this leadership role, you will steer our web strategy and shape the future direction of our digital offerings. As the Director, Web Experience, your mission involves leading a dynamic team of digital product owners, optimization managers and technical content specialists, focused on developing and scaling ZoomInfo.com within the Marketing division.
Your primary responsibilities include collaborating with product and marketing managers to forge a strategic plan and developmental path for ZoomInfo's digital presence, emphasizing not just ZoomInfo.com, but also additional properties like NeverBounce.com. Your role is pivotal in driving business growth, enhancing brand recognition, improving user engagement, and fostering positive user feedback. You will work closely with fellow Digital team heads (Web Engineering and Marketing Operations), along with teams in Product Marketing, Growth & Optimization, Content & Communications, Creative, and Business Technology to craft and execute comprehensive quarterly and yearly strategies. These strategies will be centered on delivering exceptional user experiences, underpinned by data analysis and user feedback. You will ensure that creativity and craftsmanship are prominent in our offerings, guaranteeing a top-tier user experience. Your role also involves aligning with other product and growth leaders at ZoomInfo to ensure a consistent and seamless user journey, achieving the best possible outcomes for our users and maintaining an unified approach across various teams. Additionally, you will nurture and lead a cooperative team, eager to collaborate with you, by supporting their projects and accelerating their professional growth.
What You'll Do:
- Above all else, maximizing business impact and customer growth/retention through the corporate website.
- Collaboratively work with your team to refine our web architecture, strategic planning, and content direction.
- Mentor individuals responsible for ecommerce, conversational marketing, content management, and conversion optimization, with a focus on user success in our digital ecosystem.
- Lead and drive business metrics and objectives, in collaboration with Sales & Marketing, RevOps, and Product teams.
- Guide dedicated experimentation and ecommerce teams to perfectly balance engaging user experiences with effective conversion strategies, aligning with our overarching goals.
- Influence strategic decisions impacting the entirety of our web presence.
- Engage in both broad, conceptual projects and detailed, tactical tasks.
What You Bring:
- 10+ years of experience in leading web strategy and 8+ years in a managerial role. Relevant background includes web product management and strategy, web and growth marketing, or creative technology leadership.
- Proven leadership in evolving digital experiences, including conducting customer insight research, analyzing channel effectiveness, managing roadmaps, stakeholder engagement, and committee leadership, with a history of surpassing business targets in web domains.
- Demonstrated skill in articulating product strategy, roadmaps, web architecture, and detailed specifications through clear documentation and effective visual presentation.
- Expert knowledge in SEO, A/B, and multivariate testing, with a history of educating colleagues on their importance and application.
#LI-Hybrid
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.