Director/Sr. Director Product Marketing - Wallet - ID.me

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, meaning they don’t need to create a new password when visiting sites with the ID.me button. ID.me’s digital identity network has over 117 million registered members, used by fourteen federal agencies, agencies in 30 states, and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. The company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all. ID.me offers multiple pathways to identity verification – online self-serve, live video chat agents, and in-person. The company is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies, and Wall Street Journal’s Startup of the Year finalist. Recently, ID.me announced it raised $132 million in Series D funding, bringing the total investment to over $275 million since its founding in 2010.

As a Product Marketing leader at ID.me, you will play a pivotal role in driving the success of our products in the market. You will be a key contributor to our cross-functional team, collaborating closely with product management, sales, and other departments to ensure our products resonate with customers and achieve business objectives.

In this role, you will establish the product marketing team for our primary business line and segments. You will be hands-on as an individual contributor and have the opportunity to build a team based on business needs.

Key Responsibilities:

• Product Positioning and Messaging:
• Develop compelling and differentiated product positioning and messaging that resonates with our target audiences.
• Craft narratives that highlight the unique value propositions of our products.
• Go-to-Market Strategy:
• Lead the development and execution of go-to-market strategies for new product launches.
• Support pricing decisions and make pricing recommendations for new products when needed.
• Collaborate with cross-functional teams to ensure seamless product launches and market penetration.
• Competitive Intelligence and Analysis:
• Serve as a center of excellence for competitive intelligence for the company.
• Leverage competitive insights to inform all product marketing workstreams including positioning, inputs to product strategy, and go-to-market strategies.
• Market Research:
• Conduct market research to identify trends, competitive landscape, and customer needs.
• Use insights to inform product strategy and positioning.
• Sales Enablement:
• Understand buyer personas deeply to inform Go-To-Market strategies and develop effective sales enablement techniques.
• Create sales collateral, tools, and training materials to empower the sales team.
• Customer Advocacy:
• Cultivate and leverage customer testimonials, case studies, and success stories.
• Develop programs to build a community of satisfied customers and advocates.

Requirements:

• Bachelor of Arts Degree
• 15+ years B2B product marketing experience.
• Experience operating in a multi-product environment.
• Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content.
• Strong strategic thinker.
• Agile, data-driven operator.
• Experience operating in growth-stage companies.
• Experience supporting sales teams.
• Comfortable with a mix of individual contribution and team management.
• Track record of building and managing high-performance teams.
• Identity, payments, or trust and safety domain experience a plus.