Director, Public Relations - Lifestyle - Authentic
Los Angeles, CA
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What We're Looking For
We're looking for a motivated and enthusiastic LA-based PR Director to join our growing team. The Director will collaborate with an expert team and a global network of brand partners to maximize brand storytelling and press opportunities for Authentic's iconic and world-renowned brands. This role will also lead all functions of the company's West Coast Style Studio, a hub to engage with and gift media, stylists, celebrities and VIP's.
What You'll Do
PR Strategy and Media Monitoring
- Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
- Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
- Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
- Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
- Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
- Utilize MuckRack to Monitor, recap and report press coverage and build media lists
- Work in conjunction with Authentic's Corporate team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
West Coast Style Studio and Media Activations
- Spearhead the next phase of Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
- Collaborate with key teams to execute regular VIP engagement events for media, stylists, celebrities, influencers and partners
- Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic's VIP network
- Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables and accountabilities are clear and align with the business
- Manage key media opportunities and interviews, campaign shoots, content filming, speaking engagements and appearances
Must Haves
- A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
- Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
- Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
- Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
- 8+ years of experience working in PR and comms – experience working with talent is a must
- Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
- Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
- Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators
Primary Location Salary Range:
$100,000 - $125,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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