Director, Performance Marketing - Rhone Apparel, Inc.

About the Company:

Founded in 2014, Rhone is a performance lifestyle brand dedicated to championing mental fitness. Engineered for optimal style, comfort, and performance, our clothing is designed to enhance every aspect of the active individual's life. Led by brothers Nate & Ben Checketts, Rhone is fueled by a clear vision: positively impacting lives through a commitment to physical and mental fitness, inspiring community, and crafting performance-driven products. Rhone's purpose is straightforward yet impactful: to inspire those who challenge themselves in their relentless pursuit of progress. In addition to a robust E-commerce business and a strong wholesale presence, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events.

About the role:

The Director of Performance Marketing role will be perfect for a data-driven candidate with a proven track record of implementing successful omni-channel growth strategies. 

What you’ll do:

• Management of a multi million dollar performance marketing spend built upon strict cost per acquisition targets which drive profitable growth across all channels; wholesale, digital, retail & marketplace

• Optimization of media mix leading with a test & learn approach to ensure we remain at the forefront of all acquisition opportunities

• Management of our digital agency continuously challenging them to deliver best in class acquisition strategies

• Partner with our retention marketing team driving loyalty amongst new recruits held against strict repeat rate targets

• Collaborate with all trading channels (wholesale, digital, retail & marketplace) to deliver excellent customer journeys focused on driving conversion

• Guide & challenge product development teams on what is required to achieve acquisition goals producing insightful analysis to support future buying decisions 

• Continuously monitor LTVs dependant on recruitment product and channel to fine tune how we acquire our customers as categories & assortment grows within the brand 

• Own Strategy for Performance Creative and partner with brand & creative teams to produce creative collateral tailored to the range of acquisition marketing tactics we operate across all performance marketing channels

• Partner with marketing on campaign briefs throughout the year to drive integrated results and collaborate closely with the site, creative, product, marketing, and data analytics teams to build execute campaigns effectively

• Ability to manage both current performance goals and strategizing long-term plans to drive brand awareness as we execute best-in-class marketing campaigns to fuel the business growth

• Keep data at the center of everything focusing on how to better capture and produce information so that the organization can consume and utilize and support our profitable growth ambitions

• Oversee and drive the evaluation, implementation, and management of marketing technology systems (e.g., incrementality, attribution, analytics). 

• Lead with a test and learn approach across everything you do to ensure you stay at the forefront of the ever changing world of performance marketing

• Lead and mentor a high performing team to achieve strategic goals and objectives

What you’ll bring:

• 8+ years experience in  performance marketing with 3+ years managing others

• Experience managing an annual performance marketing budget

• Proven track record of setting and hitting key growth targets (e.g., CPA, CAC, ROAS, LTV, etc.)

• Advanced understanding of all digital marketing channels

• Advanced knowledge of web analytics tools such as GA4

• Excellent analytical, organizational and time management skills

• Strong attention to detail and the passion to work quickly and efficiently in a fast-paced environment

• Strong collaboration cross-functionally, especially with brand marketing and creative teams 

• Strategic thinker with the ability to develop long-term plans and execute them effectively but also able to lean in and be executional when required

• Able to work under pressure and meet deadlines

• Direct to consumer experience required
• Apparel experience preferred

What you’ll get:

• Access to benefits, including medical, dental, vision, & commuter benefits

• 401K

• Employee Assistance Program

• Paid Time Off

• Generous Holiday Schedule

• Flexible schedule and work-from-home days

• Company incentive plan 

• Parental Leave

• Generous employee discount plus allotments

Job Type: Full Time

Reports to:  VP, Ecommerce

Location:  Stamford, CT - Hybrid