Director of Social Media and Influencer - Noble Talent Group

As the Director of Social and Influencer, you will lead efforts in developing and executing innovative social media and creator strategies with a focus on content that drives brand awareness, engagement, and growth for our clients.

This role will oversee a team of social and influencer managers, as well as content strategists to ensure the delivery of high-quality, impactful content that aligns with our client’s goals and resonates with key target audiences.

Key Responsibilities:

Team Leadership and Development:

? Lead a team of social media/influencer managers and coordinators, providing leadership, guidance, and mentorship to support their professional growth and development.

? Set clear goals, expectations, and performance targets for the team, and provide regular feedback, coaching, and support to ensure success.

? Drive growth of the overall department

Content Development:

? Craft comprehensive content strategies across multiple channels, integrating owned, earned, and paid media to drive alignment with business objectives.

? Collaborate closely with copy and creative teams to produce impactful content and experiences, with a particular emphasis on mobile platforms and social media.

? Develop content frameworks informed by deep audience insights.

? Advocate for and promote the content strategy across all teams within the organization.

? Define and track success metrics for various content initiatives.

Social Media Strategy:

? Develop and execute comprehensive social media strategies that align with clients' business objectives and brand identities, leveraging insights and best practices to maximize impact and ROI.

? Identify emerging trends, platforms, and technologies to stay ahead of the curve and capitalize on new opportunities for engagement and growth.

? Collaborate with internal teams and clients to integrate social media strategies into broader marketing initiatives and campaigns.

Influencer Partnerships:

? Lead the identification, evaluation, and recruitment of influencers and brand ambassadors to amplify clients' messaging and reach target audiences effectively.

? Cultivate and maintain relationships with influencers and content creators, negotiating partnerships and collaborations that align with clients' goals and values.

? Manage influencer campaigns from conception to execution, ensuring seamless integration and alignment with brand guidelines and objectives.

Client Engagement:

? Serve as the primary point of contact for social media and influencer-related initiatives, building and maintaining strong relationships with clients through regular communication, strategic guidance, and exceptional service delivery.

? Present social media strategies, campaign concepts, and performance updates to clients with confidence and professionalism, addressing questions and concerns and soliciting feedback to inform ongoing optimization efforts.

? Anticipate client needs and proactively identify opportunities to add value and drive client satisfaction and retention.

Performance & Budget Tracking and Reporting:

? Monitor and analyze social media performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients to track progress towards goals and inform strategic decision-making.

? Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.

? Develop and manage the content and social media budget, ensuring resources are allocated

effectively and projects are delivered on time and within budget.

Qualifications:

? Bachelor's degree in Marketing, Communications, Business Administration, or related field

? 7+ years of experience in social media marketing, influencer relations, or related roles, with a proven track record of success in driving brand awareness, engagement, and growth.