Director of Sales - IHG

Role Purpose

As Director of Sales, you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales strategies are set, tactical plans are created and implemented, and results are monitored and achieved. 

Your Day to Day

People 

• Manage everyday activities, plan and assign work ensuring you always have the right staffing numbers.    
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance.  
• Train colleagues to make sure they deliver with compliance and to the standards we expect and have the tools they need to work efficiently.  
• Recommend or initiate any HR elated actions where needed.   
• Drive a great working environment for teams to thrive – connect departments to create sense of one team.  
• Interact with outside contacts: guests, vendors, and other contacts as needed  
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue 

Financial 

• Hit all personal/team sales goals and maximize profitability.  
• Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, business plan, and financial plans. 
• Help prepare the departmental budget and financial plans including the hotel marketing plan.   
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.  
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.  
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel
   

Guest Experience

• Help guests - you’ll be happy to help if someone needs assistance with a request or complaint.   
• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.   
• Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.   
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.  
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests 
   

Responsible Business 

• Raise the awareness and reputation of your hotel and the brand locally.  
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments. 
• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel 
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities 
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done.

Accountability

This is the top sales job in a full service hotel that includes meeting space. This role manages professional level and administrative sales team members.

What we need from you

• Four years of experience in a hotel sales setting with direct supervisory experience over a sales team.
• Strong knowledge of local businesses and business trends required  
• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently
• Problem solving, reasoning, motivating, organizational and training abilities are used often
• Frequently  standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Travel to attend meetings inside and outside the hotel
• May be required to work nights, weekends, and/or holidays
• Must speak local language.  

The salary range for this role is $108,000 to $130,000. This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and many other benefits to eligible employees.