Director of Sales and Marketing - Anthology of Natick

Job Summary

• Responsible for generating and managing leads to qualify prospects and move them through the

sales process for the purpose of achieving budgeted occupancy targets for the community

• Responsible for the development of the communities marketing, public relations, and

advertising programs to maintain a growing base of referral sources, and promote the programs

provided by the community

• Maintain a working knowledge of the local market trends and competitors to assist in

development of sales and marketing strategies and action plans

• Receives and/or responds to all incoming calls for inquiries. Follow-up with the inquiries via

telephone calls, card/letters, mailing of marketing information and other means in an effort to

meet budgeted occupancy

• Keeps referral, mailing list and customer information up to date

• Identifies, builds, and develops an effective network of community and professional sources

• Achieves and maintains required number of marketing contacts per week. Maintain outside

referral database of qualified contacts

• Develops active referral base within the community by making personal visits and sponsoring

networking functions at the property

• Monitor’s condition of all model rooms and respite rooms daily. Ensure that all rooms are ready

for tour activity

• Conducts morning walk-through of community to ensure readiness for property tours. Ensures

all common areas needing attention are addressed at the beginning of each day, prior to any

tour activity

• Completes the marketing report weekly and provide completed report to the Executive Director

• Attends all appropriate networking functions in the area

• Works with the Executive Director to establish a creative marketing and advertising plan for the

community

• Develops and complete a Competitive Market Analysis at least twice a year or as directed to do

so by the Executive Director.

Qualifications:

• Prior experience in marketing, sales, advertising and client experience preferred

• Telephone sales experience preferred

• A Bachelor’s degree (B.A/B.S)

• Strong analytical skills with the ability to interpret data

• Excellent writing/communication skills

• Strong Microsoft Office Suite skills (Word, Excel)

• Experience with database or customer relationship management software preferred

• Enjoy working in a fast-paced, team oriented environment

Benefit & Perks:

• Benefits eligibility starting 1st of the month following hire date for *Full Time Employees*

• Robust benefit plan offerings including Medical (PPO and HAS Plans), Dental, Vision, Critical

Illness, Accident Insurance, HSA, FSA, etc.

• Employer paid Short Term/ Long Term Disability, Life Insurance, Employee Assistance Program

• 401(k) plan with employer match

• Paid Time Off and Paid Holidays

• Daily employee meal provided

• Employee referral bonus program

Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are

committed to creating an inclusive environment for all employees.