Director of Sales and Marketing - Cogir of Fremont

About Cogir Senior Living

Join our dynamic team at COGIR Management USA, a subsidiary of Canada's COGIR Real Estate. Specializing in modern aging management, we operate over 90 senior living communities across 11 states, encompassing over 10,000 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for both residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry. We are committed to being the Best in class and seek like-minded individuals to join us on our mission!

The Position

We are hiring an experienced, goal-driven, and customer-focused Director of Sales and Marketing for our premier retirement community,Cogir of Fremont - an upscale independent living community with exceptional amenities and services, where our active residents thrive. Highly successful salespeople from outside the senior living industry with backgrounds in hotels, real estate, and apartment sales, are welcome to apply.

Our Director of Sales and Marketing will partner with the regional sales team to develop and execute marketing plans to achieve community occupancy goals. They manage all external outreach to maintain and exceed established occupancy goals through strategic and long-range planning, identifying appropriate professional and non-paid referral sources, and establishing referral relationships to generate qualified leads. They ensure customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents, along with touring the community daily (scheduled or walk-in tours).

Our compensation package includes a base salary of $85.000 - $90,000.00/yr and a generous, accelerating commission structure, allowing for a realistic earning potential of $120 - $160,000/yr!

If this sounds like your dream job, we would love to meet you!

What Cogir has to offer you?

• Competitive salary and a generous bonus structure.
• Training and career growth opportunities.
• Heath, Dental, Vision, and Life insurance.
• 401K Plan with a company match.
• Paid Vacation, Sick leave, and holidays.
• Employee Assistance Program
• Generous Employee Referral Bonus Program
• An inclusive, positive work environment where everyone has a voice
• Free meals at work and more!

What will you do as a Director of Sales and Marketing?

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time when possible.
• Maintain and improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat:

• A positive team player mentality and passion for serving seniors!
• 3-5 years of experience in relational sales, preferably in the Luxury Hotel and Resort, Real Estate, or Independent Living industries.
• Conversational Cantonese or Mandarin is a plus.
• A bachelor's Degree in Marketing, Business, or a related field is preferred, but an equivalent combination of experience and education is required.
• With a proven track record in achieving and exceeding sales goals.
• Customer service mindset with a constant strive for excellence.
• Exceptional verbal and written communication and interpersonal skills.
• Ability to manage time effectively, high initiative, and good judgment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

Apply today and become part of the Cogir Family!