Director of Sales and Marketing - Anthology of the Arboretum

Continue your life story with us! At Anthology Senior Living, we exist to make remarkable impacts on the lives we touch. Every resident and employee have a unique story, and by celebrating the individual, we create a stronger community fueled by the power of connection.

Director of Sales and Marketing Job Summary:

• Responsible for generating and managing leads to qualify prospects and move them through the sales process for the purpose of achieving budgeted occupancy targets for the community
• Responsible for the development of the communities marketing, public relations, and advertising programs to maintain a growing base of referral sources, and promote the programs provided by the community
• Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans
• Receives and/or responds to all incoming calls for inquiries. Follow-up with the inquiries via telephone calls, card/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy
• Keeps referral, mailing list and customer information up to date
• Identifies, builds, and develops an effective network of community and professional sources
• Achieves and maintains required number of marketing contacts per week. Maintain outside referral database of qualified contacts
• Develops active referral base within the community by making personal visits and sponsoring networking functions at the property
• Monitor’s condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity
• Conducts morning walk-through of community to ensure readiness for property tours. Ensures all common areas needing attention are addressed at the beginning of each day, prior to any tour activity
• Completes the marketing report weekly and provide completed report to the Executive Director
• Attends all appropriate networking functions in the area
• Works with the Executive Director to establish a creative marketing and advertising plan for the community
• Develops and complete a Competitive Market Analysis at least twice a year or as directed to do so by the Executive Director

Qualifications:

• Prior experience in marketing, sales, advertising and client experience preferred
• Telephone sales experience preferred
• A Bachelor’s degree (B.A/B.S)
• Strong analytical skills with the ability to interpret data
• Excellent writing/communication skills
• Strong Microsoft Office Suite skills (Word, Excel)
• Experience with database or customer relationship management software preferred
• Enjoy working in a fast-paced, team oriented environment

Benefit & Perks:

• Benefits eligibility starting 1^st of the month following hire date for *Full Time Employees*
• Amazing benefit plan offerings including Medical (PPO and HSA Plans), Dental, Vision, Critical Illness, Accident Insurance, HSA, FSA, etc.
• Employer Paid Short Term/ Long Term Disability, Life Insurance, Employee Assistance Program
• 401(k) plan with employer match
• Monthly Bonus Plan
• Paid Holidays and accrue up to 3 weeks of Paid Time Off in your first year!
• Daily employee meal provided
• Employee referral bonus program

Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.