Director of Product Marketing - Semiconductor - Renesas Electronics

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas’ Analog & Connectivity organization.  The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including but not limited to consumer, communication, computing, data center, industrial, and automotive applications. The CMSD team is the pioneer and dominant market leader of the highly successful GreenPAK family of products. This customer-configurable product and platform enables customers to differentiate their products and reduces BOM cost and, development cost, and time. The CMSD team is continuously expanding our product portfolio, which includes high-performance analog IPs, motor control, and FPGA.

 As the Director of Product Marketing at our semiconductor company, you will lead a team responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families. Your role drives our semiconductor products' adoption, growth, and profitability. You will collaborate with cross-functional teams, including product management, engineering, sales, and executive leadership, to ensure our GreenPAK and AnalogPAK products are effectively positioned and marketed to meet customer needs and achieve business objectives. Your contributions will be instrumental in our company's success.

Key Responsibilities:

1. Strategic Planning:
   • Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products
   • Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
2. Product Positioning and Messaging:
   • Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products products in the market.
3. Go-to-Market Strategy:
   • Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
   • Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
4. Market Research and Analysis:
   • Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
5. Customer Engagement:
   • Build and maintain strong relationships with key customers and partners.
   • Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
6. Team Leadership and Development:
   • Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
7. Marketing Collateral and Content:
   • Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
8. Performance Monitoring and Reporting:
   • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
   • Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.

• Bachelor's degree in marketing, business, engineering, or related field (MBA preferred).
• 10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.
• Track record of successfully managing and launching products, driving revenue growth
• Strong understanding of programmable mixed-signal technologies and customer requirements.
• Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
• Excellent leadership, communication, and collaboration skills.
• Experience working with cross-functional teams and managing complex projects.
• Data converter or signal chain is a big plus.

This job description outlines the core responsibilities, qualifications, and attributes required for a Director of Product Marketing in the Configurable Mixed Signal Division. This leadership position is critical in shaping the company's product strategy, market positioning, and overall success.

The expected annual pay range for this position is $191,500- $287,000. This position is also eligible for bonus opportunities and commission pay. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.