Director of Product Marketing (Remote OK) - Arkose Labs

The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse.
Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud.
With 20% of our customers being Fortune 500 companies, our AI-powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput.
Headquartered in San Mateo, CA, with employees in London, Costa Rica, Australia, India, and Argentina.
Arkose Labs protects enterprises from cybercrime and abuse.About the RoleArkose Labs is at the forefront of bot defense and account security, empowering businesses to combat fraud and abuse with innovative, data-driven solutions.
We are seeking a dynamic and experienced Director of Product Marketing to join our Product team and drive go-to-market strategies that resonate with our customers and differentiate us in a competitive landscape.
Reporting directly to the Head of Product, you will play a pivotal role in shaping our product narrative, launching new capabilities, and bridging the gap between our technology and market needs.Where You Will Have Impact:Product-Centric Go-to-Market Strategy:Collaborate with product management to define and refine product value propositions, ensuring alignment with customer needs and market trends.Lead the development and execution of go-to-market strategies for new product features and capabilities, driving awareness and adoption.Create customer-centric messaging frameworks, personas, and segmentation strategies to position Arkose Labs as the leader in bot defense and account security.Product Launch and Promotion:Develop and manage comprehensive product launch plans, ensuring cross-functional alignment across sales, marketing, and product teams.Produce high-impact sales and marketing collateral, including presentations, solution briefs, and competitive materials, to clearly communicate product value and differentiation.Continuously refine product messaging and proof points based on customer feedback, market trends, and performance metrics.Customer and Market Insights:Partner closely with product management, customer success, and sales teams to deeply understand customer pain points, business challenges, and evolving needs.Monitor market trends and competitive landscapes, translating insights into actionable strategies and materials for positioning and messaging.Engage directly with customers, prospects, and analysts to gather insights and validate positioning.Sales Enablement:Equip the sales team with tailored tools and training, including product presentations, battle cards, and objection handling guides, to enhance their effectiveness.Foster alignment between product and sales teams to ensure seamless communication of product value during the sales cycle.Thought Leadership and Content Creation:Partner with the broader marketing team to craft compelling campaigns that amplify our product story and resonate with target audiences.Contribute to the creation of white papers, blogs, webinars, and other thought leadership materials that highlight Arkose Labs’ innovation and expertise.Represent Arkose Labs as a domain expert at conferences, webinars, and in analyst briefings, delivering impactful presentations that showcase our product’s value.What You Bring to the Role:Experience: 10+ years of B2B product marketing experience, with a strong background in launching and marketing security software solutions.Industry Knowledge: Deep understanding of application security, bot detection, fraud prevention, or identity management; experience in financial services, e-commerce, telecom, or gaming sectors is a plus.Strategic and Hands-On: A proven ability to navigate between high-level strategy and detailed execution in a fast-paced, high-growth environment.Customer Focus: Demonstrated ability to translate complex technical concepts into compelling, business-focused value propositions.Collaboration Skills: Exceptional ability to influence and collaborate across product, sales, and marketing teams, earning trust and credibility at all levels.Communication: Clear, concise, and persuasive written and verbal communication skills.Problem Solving: Strong analytical mindset with a passion for tackling complex challenges and delivering impactful results.Can-Do Attitude: A proactive, resourceful, and collaborative approach to driving success.Why Arkose Labs?At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, OpenAI, and more.
We’re not just a company; we’re a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.Why do top tech professionals choose Arkose Labs?Cutting-Edge Technology: Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.Innovation and Excellence: We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.Experienced Leadership: Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.Ideal Size: We’re structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.Join us in shaping the future of technology.
At Arkose Labs, you’re not just an employee; you’re part of a visionary team driving global changeThe most recognizable brands in the world select Arkose Labs, including OpenAI, Roblox, Microsoft, Adobe, Expedia, Snapchat, Zilch, and ZipAir.We value your unique contributions, perspectives, and experiences.
Be part of a diverse and high-performing environment that prioritizes collaboration, excellence, and inclusion.
We hire the best, focus on their professional development, and offer support for continuing education.We value:People: first and foremost they are our most valuable resource.
Our people are independent thinkers who make data driven decisions and take ownership and accountability in all the things they do.Team Work.
We demonstrate respect, trust, integrity, and communicate openly with a positive can do attitude and constructively challenge one anotherCustomer Focus.
We empathize with our customers and obsess about solving their problemsExecution with precision, professionalism and urgencySecurity.
It’s the lens through which we implement our processes, procedures, and programsBenefits:Competitive salary + Equity401k plan Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependentsFlexible PTOLife insurance coverageShort and Long Term Disability Insurance paid by the companyGenerous nationwide parental leave policyAmazing discounts program Wellbeing package including mental health and gym discountsFlexible working hours to support personal well-being and mental healthEmployee Assistance ProgramArkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law.
In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.The anticipated salary range for this position is $160,000.00 - $190,000.00.
Equity and benefits may be provided as part of the compensation package, depending on the position offered.
Not all candidates will be eligible for the upper end of the salary range.
The exact salary will ultimately depend on multiple factors, which may include the successful candidate’s skills, experience, and other qualifications as well as the candidate’s location of residence.
In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.#LI-Director