Director of Product Marketing - PEER39

Every month over 20,000 global advertisers and over 1000 agencies depend on Peer39 to ensure their programmatic media meets the highest levels of quality, suitability, and contextual relevance. Since taking the company private five years ago, Peer39 has grown nearly 4x and now is expanding our marketing team. 

Arguably one of the most well-positioned companies in the advertising space, you will be joining a company at the center of most every major challenge buyers are facing while being armed with best-in-class pre and post-bid solutions across CTV, Web, and Mobile channels.  

Job Description:

As the Director of Product Marketing, you will lead efforts to communicate the unique value of Peer39's offerings to advertisers, agencies, and programmatic platforms. Your primary responsibility will be creating and executing go-to-market strategies that directly connect our product capabilities to customer needs, driving growth across our portfolio.

You will own product positioning, messaging, and campaign development while collaborating closely with sales, product, and account management teams. This is a strategic, high-impact role that requires a deep understanding of the ad tech ecosystem and the ability to translate technical solutions into compelling, customer-focused narratives.

What You'll Be Doing

1. Product-Centered Strategy
   • Craft and execute go-to-market strategies for Peer39's products and solutions, focusing on driving adoption and revenue growth.
   • Develop clear product positioning and messaging that resonates with advertisers, agencies, and publishers.
   • Build and refine product narratives for campaigns, webinars, events, and sales enablement.
2. Sales Enablement
   • Collaborate with sales and account management teams to develop tools, such as product one-sheets, sales decks, and competitive positioning guides.
   • Drive alignment between sales and marketing efforts to optimize the customer journey.
3. Cross-Functional Collaboration
   • Work closely with product managers to understand and communicate product roadmaps, ensuring alignment between product development and marketing strategies.
4. Market Intelligence
   • Conduct competitive analysis and stay informed about market trends, customer needs, and emerging technologies.
   • Use market insights to influence product development and differentiation strategies.
5. Thought Leadership
   • Help attendees present Peer39's solutions at industry events, webinars, and through contributed content.
   • Champion Peer39's role in advancing brand safety, contextual targeting, and programmatic efficiency.

What We're Looking For

We are looking for someone who is not just a marketing expert but a strategic storyteller who can clearly communicate the value of our products in a fast-evolving space. The ideal candidate will bring:

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing within ad tech, programmatic, or SaaS environments.
• Strong understanding of marketing principles, including demand generation, content marketing, and performance measurement.
• Proven experience developing go-to-market strategies and executing cross-channel marketing campaigns.
• Strong written and verbal communication skills with the ability to translate technical concepts into compelling customer narratives.

Key Skills

• Ability to prioritize and execute in a fast-paced, dynamic environment.
• Analytical mindset with a comfort level in interpreting ambiguous attribution metrics.
• Exceptional collaboration skills to work effectively across sales, product, and creative teams.
• Proven ability to lead initiatives.

Why Join Peer39?

Peer39 is the global leader in providing advanced contextual solutions in the digital ecosystem. Each month more than 10,000 advertisers use our cookie-free solutions to ensure their media investment is delivered in relevant, safe, suitable and quality advertising environments all while being 100% globally compliant, privacy friendly.

Joining our team means you'll:

• Work with industry-leading products that solve real-world challenges.
• Collaborate with a supportive, driven, and passionate team.
• Have the opportunity to make a meaningful impact in the fast-evolving world of ad tech.

If you're ready to lead product marketing efforts that drive growth and innovation, we'd love to hear from you!