Director of Portfolio Strategy, Upstream Marketing (REMOTE) - Cordis

About Us:

Cordis is an independent, customer-focused global provider of interventional cardiovascular technologies. During our 60+ year history we’ve established a legacy of pioneering breakthrough technologies, including the first guiding catheters and coronary drug eluting stents. Cordis has built a strong global footprint that spans 70 countries.

We’re teammates, not just employees.  Our culture empowers you to act like an owner and unleash your full potential in the process. With diverse teams on a global scale, we foster an inclusive atmosphere where everyone is embraced for who they are, their unique perspective, and what they bring to the table. We believe the richness of our experiences and backgrounds enhances the careers of our teammates, the service to our customers, and ultimately, the lives of our patients.

If you love a challenge and are ready to have a direct, positive impact on the lives of millions, then Cordis is just the place for you.  Join us, and let’s improve the wellbeing of millions, together.

The Director of Portfolio Strategy (Upstream Marketing) will work to define and align the overall innovation portfolio across Cordis.  This will be accomplished by developing a deep understanding of the business, the market segments in which Cordis competes, customer needs and distribution channel architecture across geographies.  The Director will work across key partners including R&D leadership, Cordis-X partners, regional marketing, business development and other key strategy partners in order align on key customer / stakeholder needs, overall portfolio and to establish the best path to execute on product development leveraging BD, organic R&D or inorganic R&D as appropriate to specific projects.  The Director of Portfolio Strategy will also be responsible for leading monthly Portfolio Strategy Meetings with the Cordis Executive Leadership Team to review opportunity assessments, align on capital allocation, review Business Development projects and review on-time / on-budget / on-scope execution of R&D projects.

The leader will be responsible for driving alignment to strategy across both the Cordis Executive Leadership Team, broad R&D / BD partners regarding the company wide portfolio strategy and accountable for driving team execution on defined strategy and projects. 

• Strategic Leadership: Build deep understanding of the Cordis business and target markets. Drive broad strategies to meet stakeholder needs and overall corporate goals.  Support development of pipeline strategies by sales team verticals.  Partner with VP of Marketing, VP of Transformation and VP of FP&A to drive capital allocation analysis and prioritization.
• Market Analysis: Conduct comprehensive market research and competitive analysis to identify trends, customer needs, and opportunities for product differentiation. Translate insights into actionable strategies.
• Product Development: Collaborate with R&D partners (VP of R&D, internal R&D directors, and Cordis-X leadership / Cordis-X led development companies and Business Development) and cross-functional teams to drive the development of devices that are well positioned and differentiated in order to deliver commercial value. Ensure products meet market needs and regulatory requirements throughout the product lifecycle.
• Go-to-Market Strategy: Lead the creation and execution of go-to-market strategies for new product launches. Coordinate with sales, marketing, and clinical teams to ensure successful market entry and adoption focusing on long-lead keys to success, i.e. reimbursement, etc.
• Lifecycle Management: Assess annually the performance and demand for key product families and determine target products that should end of life planning to maintain portfolio and gross margin competitiveness.
• Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders, including healthcare providers, industry partners, and regulatory bodies.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Budget Management: Oversee marketing budgets, ensuring optimal allocation of resources to achieve strategic objectives while monitoring ROI on marketing initiatives.

Required Skills

• Bachelor’s degree, and preferably MBA focused on business, marketing or significant relevant commercial experience within the Medical Device space.
• 5+ years of experience leading direct and cross-functional teams, building and executing commercial strategies, significant market knowledge including portfolio planning, product definition, and product launch management.
• Must have deep experience related to interventional cardiology, vascular surgery, or interventional radiology markets 
• Demonstrated success driving portfolio planning and product definition.
• Demonstrated expertise in generating VoC for R&D and commercial projects
• Experience working globally in a virtual environment across multiple countries/regions, with proven ability to work within areas of cultural difference or consumer sensitivity 
• Ability to travel domestically and internationally, estimated 30% travel

Preferred Experiences

• Experience developing / refining product launch SOPs and work instructions
• Proven ability to develop new R&D projects / business programs that positively impact the business  trajectory through application of customer research, strategy development, new product development and commercialization
• Targeted global / international roles that demonstrate ability to think and execute broadly.

Team Leadership

• Attract, develop, motivate, and manage a high-performance and high-potential team which can seamlessly stand-up independent processes to reduce reliance on, and eventually replace, all transition support services from legacy owner.
• Experience building and up-leveling high-performing accounting and controls organizations of sufficient scale and size, ideally with experience leading global and geographically dispersed teams.
• Ability to develop positive team culture and contribute to more broad organization and business culture that is inclusive, motivational and engaging.

Collaborating, Influencing & Leadership

• Set continually higher goals for both him/herself and the team that are ambitious but realistic. Builds and engages the Portfolio Strategy team to understand business direction and organizational vision and  how this team contributes to larger, strategic goals.
• Focus on partnering across broad marketing team and with key partners (Geography / Global Marketing, Medical Education, Sales Training, Medical Affairs, etc) to enable achievement of organizational goals. Translate business goals into priorities for the Portfolio Strategy team specifically.
• Ensure individual performance measures of the Portfolio Strategy team are aligned with the organizational goal progress. Ensure that tasks and projects delegated to team have a clear set of objectives / measures of success.

Business Acumen / Driving Results

• An experienced executive that can hit the ground running, knowing exactly what to do to build and execute on a plan to deliver and launch a portfolio of products that will deliver business goals.
• Has a transformational mindset and looks to drive simplicity throughout the business and the marketing organization.
• Thinks beyond annual goals and towards longer-term enterprise growth and how more efficient, technology- and process-enabled processes can support that growth.
• Translates business goals into well-defined performance plans and communicates linkage between current activities and those goals.
• Acts to surpass enterprise goals for the marketing organization. S/he will seize opportunities to push the envelope and drive excellence within the team.
• Adopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with a future payoff or outcomes.

OTHER PERSONAL CHARACTERISTICS

• A leader that personally values and takes great joy in helping his/her team learn, develop, and grow.
• High level of integrity and dependability with a strong sense of urgency and results-orientation.
• An individual whose professional stature will command respect and credibility.
• Personal drive, energy and the ability to work effectively in a hands-on, transformative environment.
• An executive who values and promotes a culture of accountability—both for himself/herself and for others.
• Strong communication skills and ability to convey a message that is clear and concise, linking business issues, accounting concepts, financial results, and strategy.
• An individual who is self-aware and have a passionate for continuous learning.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All our teammate’s points of view are key to our success, and we believe inclusion is everyone's responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.