Director of Performance Marketing - Masterworks

About Masterworks:

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of more than $1 billion in world-class artworks, introducing over 900,000 individuals to the $1.7 trillion art market. 

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn. 

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion. 

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

• Do you thrive on disruption?
• Do you want to live at the cutting edge of finance, technology, and art? 
• Are you passionate about democratizing alternative investments? 
• Do you enjoy meaningful work that has a noticeable impact on business performance?
  
  

If you answered “Yes” to any of the above, we'd love to hear from you!

Position Overview:

We are seeking a Director of Performance Marketing to join our in-house Platform Marketing team. In this role, you will own the end to end pipeline of ad management. Everything from coming up with the concepts for ads, working with our in house creative team to build the ads, finding the right audience, managing the campaigns, and data driven decision making about campaign performance. You will be the “point person” who works cross functionally with creative, compliance, and product to launch marketing initiatives.  You will be hands on with launching and managing campaigns across Meta and Google. 

Responsibilities:

• P/L ownership for one or multiple channel(s), owning between $250k - $1mm per month in media spend
• Creative concepting: Sourcing financial articles, building briefs, working with freelancers to build radically different creative concepts. 
• Campaign performance: Bid setting, audience optimization (within platforms and using third party DMPs) and data-driven decision making
• Setting up pixels using GTM and CAPI
• Working with our product team to personalize and optimize a long, nuanced funnel to conversion

Requirements and Skill Sets:

• 5+ years experience in performance marketing campaign management, owning more than $250k per month in media spend
• Hands-on experience managing ads in Google Ads platform, and/or Meta
• Highly analytical, with the ability to analyze complex down-funnel data in spreadsheets, Mixpanel, Google Analytics, and custom dashboards
• Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data
• Solid understanding of performance marketing and all performance marketing metrics (CPM, CVR, CPA, CPC & LTV)
• SQL or other data analysis skills are a plus
• Strong organizational skills, project management and excellent communication ability
• You are a self-starter and proactive in making the display channel grow and meet targets
• Knowledge of finance and investing is a plus

Measurements of Success in First 90 Days:

1. Demonstrate P/L ownership of 1+ marketing channels
2. Find optimization improvements (bidding, creative, audience, or otherwise) within your channel and create a roadmap to scale

Additional Requirements:

• Must be eligible to work in the US - no exceptions.
• Must be able to work out of our NYC office

Benefits at Masterworks:

• Daily catered lunches
• Free admission to art museums and galleries
• Health, dental, and vision coverage with FSA options
• PTO and 401k
• Discounted Equinox membership
• Happy hours, company outings, social clubs, and more!